Search form

Speed Racer Racks Up Licensing Deals

Speed Racer Enterprises has completed another set of licensing agreements for both the new animated television series SPEED RACER: THE NEXT GENERATION, as well as the classic animated TV series. SPEED RACER: THE NEXT GENERATION is scheduled to air on Nicktoons Network, Nickelodeon's 24-hour animation network, in May of 2008.

IMT Accessories will produce a myriad of indoor and outdoor merchandise for both brands through subsidiary companies Monkey Business and Street Flyers. Monkey Business will design indoor furniture including beds, storage and organizing units, and tables and chairs, as well as outdoor furniture such as tables, chairs and umbrellas. Street Flyers will produce bicycles and accessories, tricycles, skateboards, scooters, skates, protective gear, fishing rods and pool accessories. IMT Accessories, Monkey Business and Street Flyers will begin to roll out product in Q2 2008.

Saramax Apparel Group, has licensed both SPEED RACER brands for boy's sleepwear & underwear, pajamas, robes, blanket sleepers and boxer shorts; young men's boxers, robes and loungewear; girls ages 4-14 sleepwear and intimate apparel; and infant sleepwear, apparel, bottles and frames. Roll-out will start in Q1 2008.

Star Ride Kids, an established leader in children's apparel, will design t-shirts, sweatshirts. sportswear, swimwear, knit, woven, denim garments and outerwear for boys 2-7 for both brands. The apparel line will launch in Q2 2008.

Hanes has been tapped to produce children's packaged underwear for both brands, with roll-out in Q2 2008.

Rubie's Costume Co. will lend their nearly 60 years of expertise to design a variety of costumes, masks and accessories for both brands, with roll-out scheduled for Q3 2008.

DecoPac will create cake-decorating kits and cupcake decorations for both brands and will begin to roll out product in February 2008.

SPEED RACER: THE NEXT GENERATION (26x30) is geared toward a new generation of 6- to 14-year-old viewers and builds on the legendary adventures of the original iconic series. The original SPEED RACER (52x30) made its original debut in 1967 in Japan and was dubbed into English and syndicated nationally on television. After 40 years, it is one of entertainment's most recognizable animated cultural icons.

Tags 
randomness