Director Bruce Hurwit - who is repped by Crossroads in the US and UK - just completed a comical spot for Australia's Suncorp Bank.
Press Release from Crossroads
Director Bruce Hurwit - who is repped by Crossroads in the US and UK - just completed a comical spot for Australia's Suncorp Bank. With production support provided by The Feds through Taxi Films, Hurwit created a spot that is equal parts action-movie parody, advertising success, and production spectacle.
Chase stars a classic slick-haired, winking action hero hurdling through a shipyard with all manner of helicopters, ninjas and roller blade-riding assassins hauling after him. As he leaps into his car in classic Hollywood fashion, he finds that his voice activation system can't understand his commands. As the mob closes in on him, a voiceover encourages viewers to call Suncorp Bank to talk to a real person rather than a machine, its point having been made by the vehicle's mistimed malfunction.
Credits:Client: Suncorp Bank - Retail BankingSpot Title(s): Chase (featured), IreneAir Date: November 2010
Agency: GPY & RCD: Piet HumanCreative Group Head: Brenden GreaneySenior Art Director: Aaron NeilsenProducer: Kohbe Vela
Prod Co: The Feds through Taxi FilmsDirector: Bruce Hurwit (repped by Crossroads in the US/UK)DP: Robert HumphriesEP: Andrew WarehamProducer: Yolande Dewey
Editorial Co: The Cutting EdgeEditor: Steve ThomasProducer: Vicki Lee
Post/Effects Co: Cutting EdgeVFX Supervisor Jeff GauntColorist: Scott Harris
Online: OrisSound: Ross Batten
About Crossroads:A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world's top directors, show creators, writers, and producers. Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
