Artist owned-and-operated bi-coastal effects boutique Brickyard VFX completed work on FISHING and ENTREPRENEUR, the newest spots from Mass Mutual Financial Group. directed by Anonymous Content's Robert Logevall for agency Mullen in Boston.
Both commercials feature moody lighting and weather effects. The :30 ENTREPRENEUR opens on a businessman inside a high-rise office building looking longingly at a photo of his daughter while peering out the window into the dark city. The scene transitions to a shot of the same man looking out the window in his sunlit home, watching his daughter leap into the backyard pool. A child's crayon scrawl on construction paper reads "Daddy's Office."
The :30 FISHING opens on two fishermen enjoying a quiet, sunny afternoon. A peal of thunder rumbles and dark clouds encroach on the idyllic scene as the two men give each other anxious looks and speed their motorboat back to the pier. The spot closes with a shot of a window being gently pelted with the first drops of rain. Both spots close with the voiceover, "What is the sign of a good decision?" and end with the Mass Mutual logo and tag.
Brickyard VFX performed extensive compositing for the spots, creating day for night looks in ENTREPRENEUR and adding storm clouds and lightning effects to FISHING.
"In addition to overall effects, for ENTREPRENEUR, we added the element of a woman sitting at the edge of the pool with her legs dangling in the water. This was filmed matching lighting conditions with our RED camera. The element was acquired without the use of water, we added photo-real water displacement and color correction," said Brian Drewes, exec producer, Brickyard VFX.
Credits:
CLIENT:MassMutual Financial GroupSpot Title: FISHING :30Spot Title: ENTREPRENEUR :30
AGENCY:Account Supervisor: Amanda ChandlerChief Creative Officer: Edward BochesExecutive Creative Director: Mark WennekerCreative Director: John WolfarthCopywriter: Karen Schwartz AlpertArt Director: Jim O'BrienExecutive Producer: Zeke Bowman
PRODUCTION:Production Company: Anonymous ContentDirector: Rober LogevallExecutive Producer: Jeff BaronLine Producer: Nadine Brown
EDITORIAL COMPANY:Editorial Company: Bug EditEditor: Andre BetzProducer: Joy Copeland
POST PRODUCTION:VFX Company: Brickyard VFXVFX Compositing Artist: Jimi SimmonsVFX Compositing Artist: Geoff McAuliffeVFX Executive Producer/Producer: Brian Drewes
AUDIO:Audio Mix/Engineering: Soundtrack Boston
MUSIC: FISHINGMusic Company: StimmungMusic Composer: Jason JohnsonExecutive Producer: Kelly FullerProducer: Jack Catlin
MUSIC: ENTREPRENEURMusic Title: CATCH THE WINDMusic Artist: Donovan
