Universal has hired Etan Cohen to write a big screen adaptation of the Hasbro board game CANDY LAND, with Kevin Lima to direct, according to VARIETY.
The studio made a deal last year with Hasbro to turn their toy and game brands into feature films. Hasbro's properties are the basis of upcoming summer tentpole films G.I. JOE: THE RISE OF COBRA and TRANSFORMERS: REVENGE OF THE FALLEN.
Cohen and Lima are well-versed in comedy and family fare, which should make the transition a bit easier, as the board game isn't as obvious an inspiration as other brands.
CANDY LAND was first published in 1949.
