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Triple Take Marches with CowParade

Triple Take Media and CowParade Holdings Corp., a world-renowned organization whose cow motif art and collectible figurines have spawned a multimillion dollar franchise, have established a joint venture designed to expand the beloved COWPARADE brand into all areas of media and merchandising.

Launched in Chicago during the summer of 1999, CowParade has burgeoned into the world's public art event with more than 30 exhibits in major cities around the globe including London, Tokyo, New York, Prague, Auckland, Cape Town, Moscow and Sao Paulo. Its replica figurines of event cows have become a major international collectible, while the charities that have partnered for CowParade events have benefited by receiving more than $10 million. In 2006, CowParade will open a new exhibit in Boston with the Jimmy Fund-Dana Farber Cancer Institute and also will stage events in Wisconsin, Edinburgh, Buenos Aires, Mexico City, Lisbon and Paris. To date, more than 4,000 artists from student artists to preeminent names have artistically enhanced the CowParade three dimensional, bovine canvas.

CowParade is headquartered in West Hartford, Connecticut, and maintains a European operation based in the U.K.

The Triple Take-CowParade joint venture will serve to develop and bring to the worldwide market a range of media properties for television, film and publishing as well as open up new avenues of licensing and merchandising opportunities.

CowParade oversees an expansive licensing program that is highlighted by its figurines and includes other categories such as credit cards, books, calendars, games, home decor items, jewelry and apparel. Museum Masters Intl, based in New York, is its licensing agent in most countries. Sanrio Far East Co. Ltd., the Tokyo company famous for HELLO KITTY, acts as CowParade's licensing and merchandising partner in Japan.

A compelling and unique blend of art, fantasy, music and story, CowParade is a concept and brand known and beloved by millions throughout the world. We are excited to work with CowParade to bring this unique and wonderful franchise to new media horizons. Together, we look forward to developing, funding and marketing CowParade across the media spectrum, said Al Lowenheim, business affairs partner of TripleTake Media.

Through its years of operation, Cow Parade has become embraced by artists and fans in virtually every corner of the world. With the deep expertise and experience of the TripleTake Media principals, we are delighted to expand the CowParade fantasy and vision through a broad range of entertainment and media vehicles, said Jerry Elbaum, ceo of CowParade.

Since its formation in 2004, TripleTake Media is a leading media development and brand-building company. Headed up by business development executive David Wollos, business affairs executive Al Lowenheim and creative exec David Hamby, TripleTake Media has an extensive development slate of recognized entertainment and media properties in sports, kids/family, fiction and drama. TripleTake Media is co-owned by Los Angeles-based Diversified Ent. Properties Inc. (DEP), which is the corporate parent to companies and divisions involved in television, film, music, publishing, retail distribution and direct marketing.

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Rick DeMott
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