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Transformers: The Game Rolls out to Retail Stores

TRANSFORMERS: THE GAME from Activision under license from HPG, the licensing division of Hasbro, has shipped to retail stores in the U.S. Timed to coincide with the theatrical release of the TRANSFORMERS live-action feature film from DreamWorks Pictures and Paramount Pictures, the game allows players to experience the unstoppable power and massive scale of the Autobots and Decepticons in an epic battle for Earth.

"The Activision team has done an outstanding job of replicating the live-action movie scale and realism into TRANSFORMERS: THE GAME," said Jeff Burdeen, vp of Digital Media for HPG. "Across the current and next-generation platforms, gamers will have an awesome TRANSFORMERS experience from the amazing vehicle-to-robot changes to the heart-pounding action."

"The game features fully destructible environments, an army of playable characters, split second changes from robot to vehicle form and a storyline that goes beyond the film to include some elements from the property's long history that will also appeal to Generation 1 fans," said Will Kassoy, svp of global brand management, Activision.

In TRANSFORMERS: THE GAME for the consoles and PC, players are presented with dual campaigns as they choose from a big lineup of characters, including OPTIMUS PRIME, MEGATRON, IRONHIDE, STARSCREAM And BUMBLEBE. Gamers must master each character's unique weapons, moves and instantaneous conversions from robot to vehicle mode as they rampage through fully interactive and destructible environments in their quest to protect or destroy Earth.

The Nintendo DS offers two completely different games -- TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS. Both titles enable players to engage in the "AllSpark Wars" through Nintendo Wi-Fi Connection where they must help their side win the global conflict between Autobots and Decepticons via daily challenge missions and global player stats comparisons. Each Nintendo DS game features 20 unique story missions, plus more than 20 challenge missions, as well as local wireless multiplayer modes for up to four players.

The PSP system version of TRANSFORMERS: THE GAME features more than 20 playable Transformers characters with three combat modes and 19 story-based missions that have players playing both Autobots and Decepticons as they progress through the game. In addition, gamers can battle in four-player ad hoc wireless competitions, including, Deathmatch, Team Deathmatch, Ascension Rites (king of the hill) and Secure the Energon (capture the flag), in more than 10 multiplayer arenas.

TRANSFORMERS: THE GAME was developed by Traveller's Tales for the Xbox 360, PlayStation 3, Wii, PlayStation 2 and PC, and is rated "T" (Teen) by the ESRB. The PSP system version was developed by Savage Ent. and is currently rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. Two unique games for Nintendo DS, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, were developed by Vicarious Visions and are rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. For more information about the game, visit www.transformersgame.com/.

BradyGames' TRANSFORMERS: THE GAME OFFICIAL STRATEGY GUIDE is available at electronics, book, and software retailers nationwide, and online at www.bradygames.com.

HPG translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG surrounds fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.

Headquartered in Santa Monica, California, Activision (www.activision.com) is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007. Activision maintains operations in the U.S., Canada, the U.K., France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea.

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