DECODE Enterprises, the distribution subsidiary of DHX Media, returned from MIPTV with a host of sales signed for Out of the Blue Enterprises' innovative, critically-acclaimed animated preschool show SUPER WHY!, including a deal with Nick Jr. in the U.K., the number-one rated commercial preschool channel from Nickelodeon U.K. DECODE Enterprises holds worldwide television rights to the series excluding the U.S.
Debbie MacDonald, VP, Programming Director for Nickelodeon U.K., said, "This interactive animated series delivers on our philosophy of inviting preschool viewers to have fun joining in with adventures, whilst also encouraging valuable language skills."
The series, which is already airing in the U.S. on the top-rated PBS KIDS preschool programming block as well as Canada's CBC, has also sold to Singapore's Kids Central, Korea's KidsTalkTalk channel, ATV, EBS, Hana TV and Iconix Entertainment.
SUPER WHY! is produced by Out of the Blue Enterprises, the groundbreaking originator, producer and brand development visionary of interactive children's entertainment properties, in conjunction with DECODE Entertainment, one of the production subsidiaries of DHX Media.
Out of the Blue is led by Co-Founders Angela C. Santomero, a Creator of the preschool entertainment phenomenon, BLUE'S CLUES, and former Nickelodeon entertainment executive and children's marketing expert, Samantha Freeman. In addition to its work on SUPER WHY!, the company created, wrote and produced the new ten-episode series BLUE'S ROOM, which launched in January 2007 on Nick Jr.
Reading is power and SUPER WHY! is the only preschool property created to help young children learn important literacy skills through interactive storybook adventures. The program represents a unique approach to preschool educational television, featuring the Super Readers, a team of superhero characters with literacy-based powers, who jump directly into books to look for answers to everyday challenges. The home viewer is the superhero sidekick, who is encouraged to participate in the fun through playing research-based reading games.
Neil Court, President of DECODE Enterprises said, "We've had a great response to SUPER WHY! with its story-based adventures. It can be a challenge to find preschool programming that is both educational and strongly balanced with entertainment, but SUPER WHY! hits the mark and we are pleased to have signed this important deal with Nick Jr. for the standout series."