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Star-Studded Voice Talent Announced for New Marc Ecko Game

Atari Inc. and Marc Ecko announced an star-studded lineup of Hollywood talent providing voices for the characters featured in the videogame, MARC ECKO'S GETTING UP: CONTENTS UNDER PRESSURE. Sean "P. Diddy" Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi, Adam West, Andy Dick, Charlie Murphy, The RZA and Michael "M.C. Serch" Berrin will all add their voices to the first authentic videogame based on urban culture and graffiti art. Hip-hop artist Talib Kweli who will voice Trane the game's lead character was announced earlier this year.

"Because the appeal of MARC ECKO'S GETTING UP: CONTENTS UNDER PRESSURE transcends all preconceived demographics, it was important for us to work with talent that would best represent the eclectic mix of characters found in New Radius," said Ecko. "From the beginning, we set out to create a game that provides consumers with an unbelievable entertainment experience while opening a window into a sub-culture that has previously been ignored."

"Atari is committed to changing the way players interpret and interact with its games and MARC ECKO'S GETTING UP: CONTENTS UNDER PRESSURE is an ideal example of that new direction," said Marc Metis, svp of marketing for Atari Inc. "The inclusion of such a renowned mix of celebrity talent is one small element that not only enhances the story-telling aspect of the game, but underscores the commitment of both Atari and *ecko unltd. in providing a completely compelling and entertaining video game."

Combs lends his voice to DIP, a member of Trane's rival crew, Vandals of New Radius. Rosario Dawson plays the voice of Tina, the girlfriend of Gabe, the leader of the Vandals of New Radius crew. Murphy will voice the aggressive and ambitious television reporter, Karen Light. Hamilton will voice Mayor Sung, a cagey politician who's risen to the top slot in the city of New Radius. Ribisi will voice KRY1, a member of Trane's Still Free Crew. West lends his voice to the Chief William Hunt character. Dick plays the voice of Aunt Beth, a ruthless female boss of the Vandal Squad. Murphy is the voice of White Mike, another member of Trane's Still Free Crew. The RZA will voice the character Stake, leader of the Wrong-Way Assassins. Berrin will voice one of the main characters, Gabe, leader of the Vandals of New Radius crew.

A broad-based action-adventure game inspired by graffiti's historically rich and diverse culture, MARC ECKO'S GETTING UP: CONTENTS UNDER PRESSURE is the culmination of seven years of story and character development by Marc Ecko, the visionary behind several of today's most respected youth lifestyle brands. Developed by The Collective, the game is slated to release this fall for the PlayStation 2, the Xbox and mobile platform by Glu Mobile.

Founded in 1997 by industry veterans, The Collective Inc. is a leading developer of interactive entertainment software and technology for all major console and computer platforms. The Collective is based in Newport Beach, California, and can be found on the Internet at www.collectivestudios.com/.

The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. In eleven years since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *ecko unltd. men's and Eckored women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more. For additional information, visit www.marceckoenterprises.com/.

New York-based Atari Inc. develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. Atari Inc. is a majority-owned subsidiary of France-based Infogrames Ent. SA, the largest interactive games publisher in Europe. For more information, visit www.atari.com/.

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