THE POLAR EXPRESS has set an opening weekend record for a Hollywood film released in Imax Corp.'s giant-screen format, reports REUTERS. Co-ceo Brad Wechsler said the film grossed $2.1 million over the weekend in 59 North American Imax theaters with a total gross of $3 million since its Wednesday debut.
In the overall box office, Disney/Pixars THE INCREDIBLES remained at the top tallying $50.2M. POLAR EXPRESS finished in second with $23.3M. The film is rumored to have cost $270 million to make and market.
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