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Mr Bean Gets Partwork Licensing Deal

Entertainment Rights announced a deal with GE Fabbri to license the rights to the animated MR BEAN series, produced by Tiger Aspect Productions, for a partwork title. Partworks are a limited-run series of magazines, sold weekly or fortnightly, designed to be collected and kept. MR BEAN'S AMAZING A TO Z will have Mr. Bean help children explore the world through the use of the alphabet. GE Fabbri undertook a regional market test in September 2003, with a full U.K. National roll-out of 52 issues commencing on Jan. 7, 2004. Each issue will sell for £1.85. The launch will be supported by an extensive national TV advertising campaign in the U.K.

"MR BEAN'S AMAZING A TO Z gives children a view of the world we live in, as seen through the unique eyes of Mr Bean. Each week the partwork explores different aspects of life using one particular letter of the alphabet. In one edition, children can learn about Bacteria, Baboons, Babies and Basketball, all with Mr Bean's own inimitable style. Each page is packed with bright colors, images and photos. In fact it's so much fun that it doesn't even feel like learning, especially with the text being interspersed with loads of jokes and fun filled trivia facts.

GE Fabbri is a U.K. leader is partwork publication. Other titles include SABRINA THE TEENAGE WITCH, THE RUGRATS, JAMES BOND and ANGELINA BALLERINA. For more information, visit www.gefabbri.co.uk.

Entertainment Rights is one of the U.K.'s leading media groups specializing in the ownership of children's and family programming, characters and brands. For more information, visit www.entertainmentrights.com.

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Rick DeMott
Animation World Network
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