Jules Borkent has been promoted to vp, programming, Nickelodeon International, responsible for coordinating Nickelodeon's global programming and acquisitions strategy, with a particular emphasis on working with our local programming heads to coordinate and develop pan-regional deals for Nickelodeon's 13 localized channels across Europe. In addition to acquisitions, Borkent will also manage programming activities for Nickelodeon's pan-regional European channels and identify potential opportunities, across multiple lines of business, for key properties such as Nickelodeon's DORA THE EXPLORER and SPONGEBOB SQUAREPANTS.
Borkent will also support Nick channel launch activities in Europe, assisting regional programming teams with the development of local programming and creative strategies. Most recently, Borkent supported launch efforts for Nick Germany and will continue in this role for the upcoming launch of Nick France on Nov. 16, 2005.
Based in London, Borkent reports to Steve Grieder, svp, Nickelodeon International based in New York City. "Jules' promotion reflects both the tremendous contribution he has made to the growth and success of Nickelodeon around the world and the tremendous respect and regard we have for his knowledge and experience, said Grieder. Jules has overseen more than a dozen channel launches, including helping to develop our Nick Germany programming strategy and has delivered some of the industry's freshest, most innovative content to our channels and driven terrific ratings. His expertise will allow us to leverage the scale of our entire European network to grow our kids' portfolio worldwide with the best content out there."
Borkent will also work in partnership with newly appointed Nickelodeon vp, Nina Hahn who oversees International Development for Nickelodeon and is also based in London.
Borkent joined Nick in 1998, serving most recently as senior director. During his tenure he has been responsible for a host of acquisitions, including SKYLAND from Method Films and TROLLZ from DIC Ent., as well as various pan-regional programming initiatives and productions.
With the launch of Nick Germany to 33 million TV households on Sept. 12, Nickelodeon vaulted ahead of all kid-focused channels to become the most widely distributed children's TV network in Europe and the world, MTV Networks Intl reports.
Over the past 18 months, Nickelodeon has launched seven new services in Europe and has a pan-European network of 13 channels and seven programming blocks reaching a total of 100 million households.
Nickelodeon is the world's only multimedia entertainment brand dedicated exclusively to kids. First launched in the U.S. in 1979, Nick now encompasses 28 channels, 21 branded program blocks, and two broadband services across Africa, Asia and the Pacific Rim, CIS/Baltic Republics, Europe, Latin America, and the U.S. Nickelodeon's international TV services also include digital channels in the U.K., Australia, Holland, Mexico and U.S., such as Noggin, The N, Nicktoons, GAS, Nick Replay, Nick Jr. and Nick Too. The company's portfolio of international businesses also includes 26 country-specific websites, Nickelodeon Movies and global licensing and merchandising of consumer products featuring Nickelodeon's program franchises.
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory) and Game One. On a worldwide basis, the channels are seen in 429.1 million households in 169 countries and 28 languages via 111 locally programmed and operated TV channels and 94 websites. The company's diverse holdings also include interests in television syndication, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc.
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Animation World Network
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