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Jim Henson Co Teams with Amtrack

The Jim Henson Company has joined forces with Amtrak for a second year to present a fun and engaging summertime promotion that will award one lucky family with an Amtrak vacation.

Hollywood, CA --

All aboard the Big Big Dinosaur Sweepstakes, the new national summer promotion for the critically acclaimed animated preschool series DINOSAUR TRAIN which airs daily on PBS KIDS. The Jim Henson Company, a leader in family entertainment for over 50 years and producers of the DINOSAUR TRAIN series, has joined forces with Amtrak for a second year to present a fun and engaging summertime promotion that will award one lucky family with an Amtrak vacation. The promotion and renewed partnership with Amtrak was announced today by Melissa Segal, Senior Vice President of Global Consumer Products for The Jim Henson Company.

Following on the success of the previous DINOSAUR TRAIN promotion with Amtrak, last summer’s Dinosaur Train: Dinosaur Big City; Amtrak will launch the Big Big Dinosaur Sweepstakes beginning in August 2012. Families can enter the sweepstakes by logging onto and following the entry directions for a chance to win a vacation to Chicago and Washington, DCwhere you’ll have the opportunity to visit the National Museum of Natural History with exhibits featuring dinosaurs.  

As part of the national summer promotion, Amtrak will distribute over 65,000 free DINOSAUR TRAIN themed activity booklets to young travelers and 1 million Amtrak DINOSAUR TRAIN ticket jackets to passengers, as well as 20,000 DINOSAUR TRAINplacemats for use in Amtrak’s dining cars. Amtrak will also promote the Big Big Dinosaur Sweepstakes and entry details through counter cards and seatbacks in over 100 Amtrak stations nationwide.  Sweepstakes details will be posted on the websites of Amtrak, The Jim Henson Company and TOMY. TOMY is the master toy licensee for DINOSAUR TRAIN in the U.S.

“Last summer’s promotion with Amtrak was both fun and rewarding for all of our DINOSAUR TRAIN fans and their families,” said Segal. “Parents know that with Amtrak, traveling to the family summer vacation destination is all part of the experience. Partnering with Amtrak again allowed us to offer this fabulous sweepstakes with great activities for everyone!”

DINOSAUR TRAINembraces and celebrates the fascination that preschoolers have with both dinosaurs and trains while encouraging basic scientific thinking and skills. Each episode includes animated segments with live-action sequences featuring a paleontologist who brings to life the show's natural science and natural history curriculum for preschoolers, giving specific facts about dinosaurs and comparing their features to animals of today.

Created by Craig Bartlett (Hey Arnold!), DINOSAUR TRAIN is an Emmy-nominated TV series and its accompanying website received a Parents’ Choice Silver Award and a prestigious 2010 Prix Jeunesse Award. welcomes more than 2 million visits each month, offering engaging content designed to continue dinosaur exploration beyond the television series, including printables, games, and a dinosaur field guide. DINOSAUR TRAIN is produced by The Jim Henson Company and co-produced with Singapore animation company Sparky Animation with participation and assistance of the Singapore Media Development Authority. U.K. production and financial support is provided by Ingenious Media.

Source: The Jim Henson Company

Jennifer Wolfe's picture

Jennifer Wolfe is Director of News & Content at Animation World Network.