New York-based EYEBALL created 10 second ID tags for seven USA Network
shows including: BAYWATCH, LA FEMME NIKITA, XENA: WARRIOR PRINCESS and LAW
AND ORDER: SPECIAL VICTIMS UNIT. A circular frame opens around footage from
the USA program as the tag line "You Are Here" appears amidst flag stripes
and flashes. Brighter colors were used for the more light-hearted shows,
while a grittier mood was created for the more serious dramas. Daniel Fries
was the Creative Director at Eyeball.