Venice, California-based Blur Studio has created the vintage Atari video game-looking graphics for this year's Nickelodeon Kids' Choice Awards, the only awards show dedicated to kids' favorite movies, music, TV and sports. As part of the package, Blur produced a main title, headers, monitor fills, lower-thirds, as well as other elements. Blur artists used the video game theme of the show to create game-style graphics for each category, featuring the Nickelodeon Blimp as the central character. This is the third straight year that Blur Studio has produced the graphics package for the awards show.
"Using the '80s video game aesthetic, we had a blast creating quirky, little stories for each category header," said Blur Studio creative director Norn Kittiaksorn. "This design also afforded us ample opportunity to weave in elements supporting the Nickelodeon brand, such as the blimp and Nick's Slime."
The Blur Studio team included Kittiaksorn, Jennifer Miller and Tim Brown, creative directors; Norn Kittiaksorn and Pete Conlon, designers; Wonhee Lee, lead animator; and Pete Conlon, character animator. They used Abobe Illustrator, Photoshop, After Effects and Animator Pro to create the project.
Blur Studio is a full service production house specializing in broadcast design, brand positioning, show packages, main titles, and promotional, identity and branding campaigns. Recent credits include Intel's Centrino Mobile Processor Branding Animations, E! Entertainment's E! NEWS LIVE, Lifetime's Achievement Awards, TLC's FOR BETTER OR FOR WORSE, Fox Television's Billboard Music Awards and Teen Choice Awards, and the current network campaign for Kids' WB! Blur Studio is located at 589 Venice Blvd., Venice, California 90291. For more information, call (310) 581-8848.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
