MPC Creative is bringing versatile and multi-talented directing collective Blac Ionica to the US for the first time.
Press release from MPC Creative:
MPC Creative is bringing versatile and multi-talented directing collective Blac Ionica to the US for the first time. Composed of experienced directors, animators and designers operating out of London, Blac Ionica will work with MPC Creative in the US advertising market.
Blac Ionica brings a concept-to-completion skillset to MPC Creative, laden with talent in the realms of creative, production, sound design, and all areas of post. The studio is capable of generating motion graphics, live action, animation, CGI, stop frame, sound design, music composition and stop-motion animation.
"Blac Ionica are true, creative problem solvers," stated MPC Creative EP Paul Abatemarco. "Their body of work is dynamic and innovative, and they bring an international perspective and the ability to work on just about any piece of the production pipeline in just about any imaginable format."
"Coming to the US for the first time is a fantastic opportunity for us," stated Tim Wetherall of Blac Ionica. "Looking at all the great work coming out of the US over the past several years, we knew it was time to see what we could bring to this market. Plus MPC Creative is a really exciting company with an outstanding VFX heritage and a fresh creative arm. We feel our holistic and creative approach to directing and production marries perfectly with MPC's direction."
Recent Blac Ionica work includes a split-screen BlackBerry spot and a monster Red Stripe ad that combined action, stop frame and motion graphics. In collaborations with top agencies such as KK Outlet, Razorfish, Ogilvy & Mather, SapientNitro, BMB and BBH, Blac Ionica has produced work for heavyweights Foot Locker, KFC, McDonald's, Financial Times and Sony PSP, among others.
Jennifer Wolfe is Director of News & Content at Animation World Network.