New York-based Big Tent Ent. has signed on as the exclusive U.S. licensing agency of record for Discovery Kids. Under the long-term agreement, Big Tent will represent some of Discovery Kids most popular animated properties, including GROWING UP CREEPIE, KENNY THE SHARK and TUTENSTEIN, as well as their hit live-action series, ENDURANCE, FLIGHT 29 DOWN and TRADING SPACES: BOYS VS. GIRLS, among others.
Through the agreement, Big Tent will also spearhead licensing efforts for Ready Set Learn!, the award-winning preschool block that airs on both the Discovery Kids Channel and TLC. Within the programming block, Big Tent will work with select properties including PAZ, WILBUR and THE SAVE-UMS.
Big Tent will focus on signing deals with manufacturers that create innovative product lines. The comprehensive program will focus on key categories, including soundtrack albums, toys and plush, board games, apparel and fashion accessories, novelties, household items, social expressions, paper products, videogames, publishing and mobile entertainment. In addition to licensing agent services, Big Tent will also collaborate on the overall brand marketing strategy for the properties.
"We are excited to be adding such a definitive leader in children's entertainment to our diverse client portfolio," said Rich Maryyanek, partner/cmo, Big Tent Ent. "Discovery Kids is a brand that parents know they can trust and where kids of all ages can find inspiration. We look forward to developing a wide-ranging licensing program that will complement the overall brand and their continued goal of providing high-quality, compelling entertainment."
Marjorie Kaplan, president/gm, Animal Planet and Discovery Kids Media added, "Big Tent's branding, marketing and licensing experience makes them a perfect partner to have on board for Discovery Kids. We are excited to work with them to extend our business into the licensing arena and provide kids and families with innovative products that will delight them and satisfy their curiosity about the world."
Big Tent Ent. Llc. (www.bigtent.tv) is a family entertainment company specializing in the integrated management of content that is derived from and/or created for new media. Formed in 2002, the company focuses on brand strategy, production, viral marketing, licensing and merchandising.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
