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Ardustry Home Entertainment Enters Kids Market

Ardustry Home Entertainment has created a new kids division for the acquisition and marketing of children's DVD and interactive entertainment. The new unit has already signed a deal with Santa Monica, California-based children's entertainment company Bali Hai Titles included in the deal are INVISIBLE DAD, A KID CALLED DANGER, CLUBHOUSE DETECTIVES, DEAR SANTA, MY BROTHER THE PIG, MY MAGIC DOG, JUNGLE BOY, TREASURES OF PIRATES POINT, MY TEACHER ATE MY HOMEWORK, THE ROBIN HOOD GANG and P.U.N.K.S.

Cheryl A. Freeman, chairman and CEO of Ardustry Home Entertainment, said, "We are delighted to enter into the area of children's entertainment, where quality and innovation are central to a product's success. Both Ardustry's lineup of feature films for kids and our exciting new collaboration with Bali Hai reflect our commitment to bringing quality product to children that entertains and enlightens young audiences."

In addition, Ardustry will also introduce Bali Hai's kids and family CD-ROMs brands THE WISE-EYE GUYS and FRACTAL FAIRY TALES. Each title contains multiple episodes, original interactive games, and advanced features on Bali Hai Website (www.BaliHighway.com). As a way to build a brand for the CD-ROMs, Ardustry will bundle them with select DVDs. WISE-EYE GUYS is a superhero satire featuring four misfit superheroes as they unite to save the inhabitants of Weg Island from destruction. FRACTAL FAIRY TALES have children explore the world around them through a series of interactive, animated stories.

Tracy Huston, president of Bali Hai, added, "Ardustry has quickly established itself as an entertainment distribution company that combines business savvy with creative marketing. Bali Hai has worked hard and successfully to create several extraordinary properties that are now poised for national launch. We can think of no better partner than Ardustry in joining with us to help realize our vision."

Headquartered in Encino, California, Ardustry Home Entertainment is a new company in the home video/DVD, broadcast, satellite and cable television markets, which boasts an impressive portfolio of nearly 200 theatrical titles, as well as over 4,000 hours of television programming. For more information visit www.ardustry.com. Bali Hai is a developer of next-generation entertainment, which links programming across the Web, CD-ROM, TV and feature films. For more information about the company go to www.BaliHighway.com/aboutframe.html.

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