Abbey Home Media has singed a multi-year distribution deal for BABY BRIGHT audio, DVD and book titles with B-Motion, for the Netherlands and Belgian markets.
BABY BRIGHT is a revolutionary new infant learning range developed in conjunction with Professor Annette Karmiloff-Smith, a leading child specialist and a leading authority in baby development. The range of books, audios and videos is full of attractive colors, exciting textures, touch, sensation and music designed to maximize babies attention span and develop their curiosity.
We are very pleased to see this further international expansion of the successful Baby Bright franchise in Holland and Belgium via our partnership with B-Motion, said Abbeys md James Harding Taken together with recent deals for in France, Israel, the Far East and Australia it shows that the unique combination of science and entertainment within the BABY BRIGHT program has strong appeal to parents of babies worldwide.
B-motions md, Robert Vugts, said, We are very pleased to partner with Abbey Home Media to introduce the BABY BRIGHT concept and brand in The Netherlands and Belgium. We were impressed by the quality of the BABY BRIGHT DVDs, CDs and books and feel confident these will be embraced by new parents to offer their babies a stimulating learning environment. We believe a key success factor will be the fact that, unlike many other baby concepts, BABY BRIGHT has a solid scientific basis.
Headquartered in Amsterdam B-motion specializes in the marketing, sales and distribution of Special Interest programs and concepts across various media. B-motion has selected the young parents and pre-school segment as one of its key strategic growth areas for the next five years.
Abbey Home Media Group Plc. is a leading independent producer and distributor in the U.K. of childrens programming for the pre-school audience, operating in the same sector as HIT Entertainment, Chorion and Entertainment Rights. Located in central London, Abbey has an extensive rights portfolio of wholly owned and licensed properties focussed in three key trading areas: broadcast, audio/video/DVD and publishing.
