2008 AICE National Campaign finalist Jordan Green of bicoastal 89 Edit collaborated with Hungry Man's David Gray for a six spot campaign for auto insurance provider, GEICO.
Featuring the ever-cheeky reptilian mascot and his unwanted wildlife observing companion, we follow our hero gecko as he travels to various locations expounding the wide array of services offered by GEICO.
"Working on this campaign was obviously really exciting -- and a really interesting edit. It was fun to take what you already know and dig about the existing character and earlier campaigns, and fold in a new thread of the 'nature expert.' It was a very 'natural' progression so to speak," Green said. "In general the process was very easy going, very smooth, and had more involvement from the creatives, Anne Marie Hite and Pat Wittich, than the director, but it was definitely a team effort on all fronts."
Green added, "The 'nature expert' character was hilarious, and the spoofy situations they put him in were really fun to bring together. Also, I was very fortunate because cutting the live action with the gecko's dialogue and animation in mind was helped along by a very nice collaboration with the team at Framestore. Since they've been animating him for a long time, it made for really good back and forth with a very experienced incredibly talented team of animators. We would sit down together and talk about how things might happen, how best to work the story and get the funny. Chatting with the team at Framestore is literally like talking to the gecko's family, they know him so well or something, it's wild."
The 89 roster consists of editors: Dave Bradley, Michael Colletta, Chris Davis, Julie Drazen, Jordan Green, and Duncan Shepard.
Credits:
Client: GEICOSpot Titles: PARK, SUBWAY, CAFE, GOLF, RV, LIBRARYAir Date: May 2008
Agency: The Martin AgencySVP/Creative Director: Steve BassettVP/Senior Art Director: Pat WittichVP/Senior Copywriter: Anne Marie HiteAgency Producer: Holly FlaisherAssistant Producer: Valerie Battenfeld
Production Company: Hungry ManDirector: David GrayDP: Van StarrenburgEP/Managing Partner: Kevin ByrneEP/Head of Production: Caroline GibneyProducer: Mary Ann Marino
Post/Effects: FramestoreHead of CG: David HulinSenior Producer: Laney Gradus
Editorial: 89 EditEditor: Jordan GreenEP: Bob Cagliero
Telecine: CO3Colorists: Tim Masick (PARK, SUBWAY), Billy Gabor (CAFE, GOLF, RV, LIBRARY)
Audio Post: RainmakerMixer: Jeff McManus
