KILL BILL VOL. 1 slew the competition on April 13, 2004 by selling 2 million combined units on DVD and video in North America.
Rick Sands, Miramax coo, said, "We are thrilled by the response from consumers to KILL BILL VOL. 1. It is an extraordinary achievement and reaffirms that Quentin's films are true movie events. The strong sales confirm that the DVD is sought after not only by Quentin's loyal following, but also by a wide range of movie fans across the country."