Toy Fair 2004
Vendors upbeat, despite toy industry challenges as licensing veteran reporter Karen Raugust chronicles Toy Fair 2004 in New York City.
Vendors upbeat, despite toy industry challenges as licensing veteran reporter Karen Raugust chronicles Toy Fair 2004 in New York City.
Karen Raugust takes a comprehensive look at licensing of animated-related merchandise. Experts give advice about trying to tackle this area on your own and what it can mean to your bottom line.
Just how are these Internet animation companies making ends meet? Karen Raugust investigates a few ways that clever companies are placing advertising into our favorite Webisodes.
CTW is bringing Sesame Street to children all over the world by using a variety of techniques, including local co-productions. Karen Raugust explains how this cultural sensitivity keeps the learning coming.
From the California Raisins to Li'l Penny, sometimes companies get lucky and their commercials become their own licensing phenomena.
As Karen Raugust explains, sometimes companies get lucky and their commercials become their own licensing phenomena. Anheuser-Busch has such a hit on their hands with their beloved CGI Frogs and Lizards
Karen Raugust takes a look at the marketing machine behind everyone's favorite clay characters, Wallace & Gromit.
Karen Raugust takes us to Japan where animated merchandise can produce huge profits in a very competitive marketplace.