Phoenix Wraps Yahoo! Spots
San Francisco-based Phoenix Editorial has completed editorial and effects on the first two spots in a new campaign promoting Yahoo!'s revamped search engine. Each spot is linked by the idea that the new search application is so habit-forming, people literally carry it with them wherever they go. Five-foot long Yahoo! search bars, with flashing cursors and personalized queries, play a prominent role in the spots. The 30-second spot SUBWAY and the 60-second ANTHEM were completed by Black Rocket, San Francisco, with Smuggler's David Frankham directing.