Amid Amidi's Recent Posts

Hollywood-based CLASS-KEY CHEW-PO COMMERCIALS, in conjunction with Ogilvy & Mather, has created the newest Cocoa Pebbles cereal spot starring Fred Flintstone and Barney Rubble. The 30-second commercial, directed by Raul Garcia, features a traditionally-drawn Fred and Barney placed in a computer-generated 3D video game environment, and eventually jumping into a live-action setting. The video game environment and other characters were created in Maya NT software. The 2D and 3D live action were combined using both Flame and Toon Boom software.

Julia Pistor, a founding executive of Nickelodeon Movies, has been promoted to Senior Vice President of the division. Pistor, who will continue to report to Albie Hecht, President of Film and Television Entertainment for Nickelodeon, will relocate to Los Angeles from the company's headquarters in New York. She will be responsible for broadening Nickelodeon's feature development slate and continue its mandate to produce kids-first movies, star-driven family films and animated features.

Sony Pictures Entertainment's (SPE) new family entertainment division (AF 03/09/99) has announced their first two development deals. The group has acquired worldwide rights to Kevin Eastman's UNDERWHERE, and has signed Eastman to develop an animated children's series based on his popular book. The series follows the adventures of 10-year-old Jacob who travels to UNDERWHERE, a land that exists in the same space as ours but can only be visited by those who possess the gift of imagination.

New York-based THE ATTIK has hired STEPHEN KINNEY as senior producer. In addition to managing creative aspects of projects and branding strategies, Kinney will focus largely on building creative resources and live-action production. Kinney, 28, joins The Attik from Pittard Sullivan (New York, NY), where from 1997-1999 he was a producer working on a variety of network broadcast branding projects including the launch package for Canadian cable sports network CTV Sportsnet, and projects for ESPN, AOL, CBS and Lifetime, among others.

Intel recently introduced the latest addition to their Pentium III range of processors, the Pentium III Xeon. Running at a speed of 500 megahertz (a 550 megahertz version will be released next month), Intel expects Xeon to make a prominent presence in high-end workstation solutions. But more interestingly, Intel is pitching Xeon as "the new chip [that] is intended to bolster its presence in e-commerce." Xeon contains a security feature that makes buying goods over the Internet much safer.

Cartoon producer NELVANA's fourth quarter results indicate a strong year in '98, due largely in part to proprietary shows...

Atom Corp., a new entertainment company aiming to distribute short animated and live-action films, has opened shop. The start-up firm has already established alliances with cable networks such as HBO and Sundance Channel, online services including Disney's Go Network/Infoseek, Mr. Showbiz, Reel.com, Warner Bros. Online and Film.com, the high-speed broadband service @Home, as well as airlines such as Air New Zealand, Air Canada and Continental Airlines.

ASTRO BOY, created by Japanese comic legend Dr. Osamu Tezuka, will be made into a sci-fi live-action/CGI/animatronics feature by Columbia Pictures. The pic, slated for Christmas 2000 release, is being produced by Don Murphy, Jane Hamsher and Jim Henson Pictures. Reportedly, Jim Henson's Creature Shop may provide the title character Astro Boy. The film is a 21st century Pinocchio about a grieving scientist who builds a robot in the likeness of his son who was killed. This "robot boy," Tetsuwan Atomu, became the first Japanese TV cartoon when it started airing in 1963.

Cartoon Network U.S. will air an eight-hour marathon program called CARTOON NETWORK'S GREATEST CARTOON COUNTDOWN on March 20 starting at 2:00 p.m. and a two-hour encore presentation on March 21 at 12:00 p.m. The lineup of this program is a little different from the similar program which ran last year, THE 50 GREATEST CARTOONS OF ALL TIME. The selections come predominantly from the network's Time-Warner library of 8,500 titles, as well as from other studios which contributed cartoons exclusively for the marathon.