Starz Launches Most Extensive Re-Branding in TV History
Starz Ent. Group LLC (SEG) threw the switch on the largest re-branding effort in the history of television. Effective at 6:00 am (MT) March 28, 2005, all 13 of the Starz and Encore channels sport new on-air looks and logos. Eleven channels have been renamed. Three new channels Starz Edge, Starz Comedy and Starz Kids & Family launched. In addition, an upgraded website for Starz, www.starz.com, and a new site for Encore, www.encoretv.com, will debut April 1.