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Tagged With: VFX for commercials

2024 VES Awards Headline News

VES Revises Awards R&P, But No Awards Date Announced

The committee has revised Rules and Procedures in some categories and announced name changes in others; submissions close on November 30; timing of the 22nd Annual VES Awards Presentation is TBD.

Commercials Headline News

The-Artery Turns Day to Night in ‘New Light’

The creative studio once again partnered with Mercedes-Benz, providing live-action production, editorial, post, VFX, color grading and finishing, transforming a daytime shoot on the California coast into night scenes.

VFX for commercials Headline News

Framestore Shares ‘Enjoy the Ride’ Formula 1 Spot Breakdown Reel

Studio collaborates with Sky Creative from pre-production through shoot and VFX to create an adrenaline-fueled spot to celebrate the start of the 2023 racing season.

People Headline News

Framestore Pictures Adds Directors Rich Lee and Jennifer Stafford

Company to represent both filmmakers in North America and the UK; Lee’s recent credits include multi-award-winning project ‘The Hiring Chain,’ while Stafford’s include Emmy Award-winning short ‘One Shot.’

Super Bowl LVII Headline News

Watch: CrowdStrike’s ‘Troy’ Super Bowl TV Spot

The cybersecurity company’s in-house creative team and VFX studio Framestore use a not-so-metaphorical ‘Trojan horse’ to deliver a message to millions about the real and pervasive threat of cyberattacks.

In Passing Headline News

Factory Fifteen Co-Founder Jonathan Gales Tragically Killed at 36

The BAFTA award-winning animation and visual effects director, who was expecting a second child with wife Claire Pepper, was struck by a drunk driver while visiting Los Angeles on business.

My God Such a Shower Headline News

Framestore Summons the God of the Sea for Kohler Spot

Poseidon is summoned from his hyper-realistic CG underwater kingdom to confront an unassuming man taking a shower who appears to have mastery over water in a manner reserved only for the gods.

Business Headline News

Floating Rock Studios Ltd Nabs $1.5M NZ Investment

New Zealand-based creative studio secures support from new finance partner Hillfarrance Capital Venture to further its growth in high-end animaiton and VFX production.

2023 VES Awards Headline News

VES Updates Awards Rules and Procedures

In response to a changing industry, the committee has revised R&Ps, updating category definitions; important date announcements include the November 30 closing of entries and February 15, 2023, 21st Annual VES Awards Presentation.

Business Headline News

Stereo D Rebrands as SDFX Studios

New name reflects the full-service VFX work offered as company works to meet growing industry demand; recent credits include Lucasfilm's ‘The Book of Boba Fett,’ ‘The Mandalorian,’ and Marvel Studios’ ‘Hawkeye.’

Business Headline News

NFT-Financed ‘Unlikely Love Stories’ Anthology Moves Forward at StudioDAO

The web3 collective strikes deal to produce animated short series based on the real-life love story of Oscar-nominated ‘Anomalisa’ producer Rosa Tran and Emmy Award-winning VFX artist Derek Smith.

People Headline News

Framestore Pictures Adds Director Ivan Bird

By Dan Sarto | Tuesday, June 7, 2022 at 11:56am

Company to represent the internationally recognized filmmaker in the US and Canada; recent commercial directorial credits include the ‘zero carbon-powered’ ad for Hitachi and McDonald’s ‘Simply Timeless’ retro spot.

People Headline News

Ghost VFX Names Patrick Davenport President

Company mixes it up with president Tom Kendall changing hats as new head of business development; new hires include Paul Richards as EVP of Technology, and Crys Forsyth-Smith as EVP of Global Production.

Commercials Headline News

Nexus Studios Reimagines Tokyo for BBC’s Olympics 2020 Trailer

By Dan Sarto | Tuesday, July 6, 2021 at 11:13am

Leading creative studio teams with Factory Fifteen and broadcaster’s in-house agency to take viewers through a dynamic tour of street signs, shops, an arcade, and a J-Pop music video packed with athletes and sports references.

Commercials Headline News

Displaying Great Ingenuity on Spotify’s ‘Today’s Top Hits’ Campaign

By Dan Sarto | Friday, July 2, 2021 at 11:01am

Ingenuity Studios delivers 65 shots in five stylized, fantastical CG worlds, each for a different starring musical act, for a new campaign highlighting the streaming music platform’s largest playlist.

A Marvel-ous and Sugary Delight Headline News

Calabash Creates Mischievously Delicious ‘Loki Charms’ Spot for Marvel

By Dan Sarto | Wednesday, June 16, 2021 at 1:38pm

The long-time Lucky Charms commercial production house magically transforms Lucky the Leprechaun into something much darker in cross-promotion campaign for the new Disney+ series.

Endless Storytelling Possibilities Headline News

Adobe Debuts its First Premiere Pro Commercial

By Dan Sarto | Thursday, May 27, 2021 at 2:42pm

Produced with 72andSunny Los Angeles, ‘Fantastic Voyage | Premiere Pro’ follows a creator’s escapist adventures spotlighting endless possibilities in storytelling.

People Headline News

Glassworks Promotes Amsterdam-Based Leadership

Belén Palos is named head of production and Chris Kiser is named COO; Kiser will remain active in creative efforts while mapping out the strategic growth opportunities for the studio.

VFX with Teeth to It! Headline News

Freefolk Creates Devouring VFX for New Toolstation Spot

By Dan Sarto | Monday, March 29, 2021 at 12:41pm

Creative studio produces wall-to-wall bathroom aquarium complete with rocky seafloor, dense schools of tropical fish, and massive, unexpected and rather toothy great white shark.

Awards Headline News

‘The Addams Family,’ ‘His Dark Materials’ Top AEAF 2020 Awards

Projects from Cinesite, MPC, and Framestore are among animation and VFX studios to receive multiple honors at the annual Australian celebration of visual effects, animation, games, and immersive technology.