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Tagged With: Universal Music Group

Music Videos ANIMATIONWorld

Young Artists Pivot into Animation for Universal Music Group’s °1824 Division

By Dan Sarto | Friday, May 14, 2021 at 3:28pm

Moving away from videography during the pandemic, members of the company’s inhouse creative group embraced new digital tools, including After Effects, to produce captivating video content that often provided fans their first visual representation of a new song.

Captivating with Chaos ANIMATIONWorld

Capturing Chaos and Unpredictability in POORSTACY’s ‘Get Out’ Visualizer

By Dan Sarto | Monday, April 26, 2021 at 2:07pm

Artist Yemi Faleti used Premiere Pro with Boris FX’s Sapphire and Red Giant’s VFX suite to produce the rapid cuts and melting colors in his CG piece for Universal Music Group’s °1824 division.

Anger That Boils Over ANIMATIONWorld

Raging Against Toxic Masculinity in Brye’s ‘LEMONS’ Lyric Video

By Dan Sarto | Friday, April 16, 2021 at 11:13am

Artist Justin Moon used Blender, FLIP fluids plugin, and After Effects to produce the sterile imagery that’s gradually corrupted by seething anger in his CG music video for Universal Music Group’s °1824 division.

Boom Ka Boom! Headline News

Hanging by a Thread on a Windy Day in Team Salut’s ‘Boom Bam’ Lyric Video

By Dan Sarto | Monday, April 12, 2021 at 5:19pm

To capture the song’s beat and energy, artist Lauren Brems drew fast scribbles over video frames of her friends dancing, integrated with subtle word movement, in her 2D animation short for Universal Music Group’s °1824 division.

Animation as a Moving Painting ANIMATIONWorld

Animating Soft-Spoken Vocals in The White Buffalo’s ‘Sycamore’ Music Video

By Dan Sarto | Friday, April 9, 2021 at 11:21am

To capture the lyrics’ dark gravity, artist Baptiste Leroux used hand-drawn frames in TV Paint for a textured, stop-motion look, in his short fan film for Universal Music Group’s °1824 division.

Paper and Cloth Collage Animation ANIMATIONWorld

Maya B Goes Quirky Collage in ‘Sink (ft. SAINt JHN)’ Music Video

By Dan Sarto | Friday, April 9, 2021 at 10:11am

In the first of a five piece series on new animated shorts from Universal Music Group’s °1824 division, AWN shows how artist Carolyn Knapp used pieces of paper, gold foil, even her own clothes, along with Photoshop and After Effects, to create an innovative 2D film.

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