The Third Floor

Virtual Production Takes Center Stage in ‘The Midnight Sky’

Digitized shots of Icelandic snow, glaciers, and misty weather, coupled with real-time camera tracking and Unreal Engine, meant high-resolution environment projections, and lighting, could be captured in-camera to provide unprecedented realism for onstage shooting, in George Clooney and Netflix’s Oscar-nominated sci-fi drama.

In 3D, Acting, Awards, Digital Media, Event, Films, People, Post-production, Previs, Technology, Virtual Production, Visual Effects | VFXWorld | Special Events: Academy Awards, VES Awards | Geographic Region: All

No Time Like Real-Time Headline News

RealTime Conference Announces Full Spring Lineup

The free virtual event, running April 26-28, brings together over 150 speakers from a diverse set of industries; featured topics include Cloud/Pixel streaming in Real-Time; digital humans/virtual agents; virtual production; and how real-time is transforming animation.

Achievements in Entertainment Technology Headline News

The Third Floor, Digital Domain Lead Lumiere Awards Honorees

The Advanced Imaging Society’s 11^th annual awards honored technical achievements currently accelerating the entertainment industry; 12 distinguished technical achievements were recognized for cutting-edge technology having ‘Impact through Innovation.’

In 3D, Awards, CG, Digital Media, Films, People, Technology, Television, Virtual Production, Virtual Reality, Visual Effects | ANIMATIONWorld, Headline News, VFXWorld | Geographic Region: All

People Headline News

Trilith Studios Appoints Barry Williams Creative Director of Virtual Production

Award-winning visual artist to oversee technical and creative development of the studio’s extensive virtual production facilities, resources, and solutions.

In 3D, Business, CG, Digital Media, Films, People, Places, Production, Technology, Television, Virtual Production, Visual Effects | Headline News, VFXWorld | Geographic Region: North America

visualization Headline News

The Third Floor Opens New Soho Studio

Completing their separation from Framestore, the leading visualization company launches a new facility in the heart of Fitzrovia; company’s Pinewood Studios-based virtual production space also has re-opened.

In 3D, Business, CG, Digital Media, Films, People, Places, Previs, Television, Virtual Production, Visual Effects | ANIMATIONWorld, Headline News, VFXWorld | Geographic Region: Europe

Animated TV Series ANIMATIONWorld

From Feature Previs to an Animated Sitcom: Nina Helene Hirten Talks 'Duncanville'

One of the editors on FOX’s hit animated comedy discusses her unlikely landing of the coveted job, and how as a wife and working mom she relates to the show’s family-centered humor.

In 2D, CG, Digital Media, Films, People, Previs, Television | ANIMATIONWorld | Geographic Region: All

Business Headline News

Technicolor Names Katie Hooten Head of L.A. Pre-Production Studio.

Industry veteran to oversee Los Angeles team’s art department, visualization, real-time production and VFX.

In Business, CG, Films, Jobs & Recruiting, People, Visual Effects | Headline News, VFXWorld | Geographic Region: North America

Feature Film VFX VFXWorld

Truly Cloud-Based VFX: ‘The Aeronauts’

For VFX supervisor Louis Morin, Tom Harper’s wild ride through the skies of 1862 London was a journey filled with live-action shoots, stunts, digital doubles and one super-cold sound stage.

In 3D, CG, Digital Media, Films, People, Post-production, Visual Effects | VFXWorld | Geographic Region: All

Trailers ANIMATIONWorld

Elastic Tackles ‘Gears of War 5’ Multi-Part Launch Campaign

Creative studio collaborates with 215 McCann, XBOX and The Coalition to produce, design and animate three key pieces of game launch content.

In 3D, CG, Commercials, Digital Media, Games, People, Previs, Short Films, Visual Effects | ANIMATIONWorld | Geographic Region: All

Feature Film VFX Galleries

GALLERY: 106 Images of DNEG 'Men in Black: International' Concept Art and VFX

VFX powerhouse DNEG has shared 106 images with AWN, showing in extensive detail some of the concept art and VFX imagery their team, led by VFX supervisor Alessandro Ongaro, produced for Sony Pictures Imageworks on the latest 'MiB' franchise hit, 'Men in Black: International.'

In 3D, Art, CG, Films, Previs, Technology, Visual Effects | VFXWorld | Geographic Region: All

Feature Film VFX VFXWorld

Doing it Fast ‘And’ Distinctive: The VFX of ‘Men in Black: International’

VFX supervisor Jerome Chen discusses staying true to the ‘MiB’ franchise look, and meeting audience expectations, while producing 2,000 visual effects shots in only six-months.

In 3D, Art, CG, Films, People, Previs, Technology, Visual Effects | VFXWorld | Geographic Region: All

Marvel Studios VFXWorld

Visualize This: An Exclusive Showcase of The Third Floor’s Work on 18 Marvel Films

With the MCU ‘Infinity Saga' now complete, the studio shares a 10-year visual history of their extensive previs, postvis and techvis work on the famed franchise.

In 2D, 3D, CG, Films, People, Post-production, Previs, Technology, Visual Effects | VFXWorld | Geographic Region: All

visualization Galleries

GALLERY: The Third Floor ‘Avengers: Endgame’ Previs, Postvis and Techvis

Leading visualization studio shares just released images showcasing some of their extensive work on Joe and Anthony Russo’s box office smash, the final film in Marvel’s 22-MCU-movie ‘Infinity’ saga.

In 3D, CG, Films, People, Post-production, Previs, Technology, Visual Effects | VFXWorld | Geographic Region: All

Feature Film VFX VFXWorld

Creating a Sense of Realism in ‘Pokémon Detective Pikachu’

Framestore’s Jonathan Fawkner and MPC’s Pete Dionne discuss the various ways visual effects were produced to help director Rob Letterman bring the smart-aleck yellow cartoon sleuth to the screen.

In 3D, CG, Films, People, Post-production, Previs, Technology, Visual Effects | VFXWorld | Geographic Region: All

Jobs and recruitment Headline News

Entry Deadline for The Third Floor Previs Artist Apprentice Program is May 19

Candidate submissions for 10-week, hands-on summer training program that feeds studio’s artist pool must be received by this coming Sunday!

In 3D, Call for Entries, CG, Diversity and Inclusion, Education and Training, Films, Jobs & Recruiting, Post-production, Previs, Visual Effects | ANIMATIONWorld, Headline News, VFXWorld | Geographic Region: All

The Third Floor Headline News

The Third Floor Announces Story Attic Content Initiative

Leading visualization studio launches online showcase for original science fiction and fantasy-themed digital comics, illustrations and videos created by leading comic book artists and illustrators.

In 2D, 3D, Art, CG, Films, Illustration, People, Previs, Visual Effects | ANIMATIONWorld, Headline News, VFXWorld | Geographic Region: All, North America

Education Headline News

Escape Studios Announces New MA Program in Storyboarding and Previs

Industry’s first such master’s degree course, developed with mentors Blue Zoo and The Third Floor, is set to launch this coming November.

In 2D, 3D, Business, CG, Education and Training, Films, People, Previs, Technology | ANIMATIONWorld, Headline News, VFXWorld | Geographic Region: Europe

Awards Headline News

The Third Floor Helps Build Emmy Award-Winning VFX for ‘Game of Thrones’

From dragon flights to flying pyrotechnics, teams develop creative approaches to epic visuals using previs and technical planning.

In 3D, Awards, CG, People, Previs, Technology, Visual Effects | Headline News, VFXWorld | Special Events: Emmy Awards | Geographic Region: North America

Industrial Light & Magic VFXWorld

New Sheriff in Town: ILM’s Rob Bredow Talks ‘Solo: A Star Wars Story’

From in-camera effects to the latest virtual production techniques, Industrial Light and Magic’s newly appointed head rounds up more than 1,800 VFX shots for the Star Wars stand-alone anthology space western.

In 3D, CG, Films, People, Technology, Visual Effects | VFXWorld | Geographic Region: All, North America

Feature VFX VFXWorld

Building A Better Colossus: How They Raised the VFX Stakes for ‘Deadpool 2’

Production VFX supervisor Dan Glass doubles down on the creation of a more unified Colossus with simultaneous facial capture and voice performance, and geometry-based character animation.

In 3D, Acting, CG, Films, People, Technology, Visual Effects | VFXWorld | Geographic Region: North America

Marvel Studios VFXWorld

Previs Plays a Major Role in ‘Avengers: Infinity War’

Senior previs/postvis supervisor Gerardo Ramirez discusses the highlights and challenges of the fourteenth collaboration between The Third Floor and Marvel Studios.

In 3D, CG, Films, Post-production, Previs, Production, Technology, Visual Effects | VFXWorld | Geographic Region: All, North America

Previs VFXWorld

Virtually Cool: The Third Floor Delivers Previs and Pop Culture for ‘Ready Player One’

TTF previs creative director Joshua Wassung, previs supervisor Todd Constantine, and storyboard head Doug Lefler collaborate with director Steven Spielberg on a host of visual gags for the sci-fi feature’s complex race scene.

In 3D, CG, Flash, People, Previs, Technology, Virtual Reality, Visual Effects | VFXWorld | Geographic Region: North America

Event Headline News

VRLA 2018 Announces Keynotes and Expo Highlights

Immersive tech event returns May 4-5 to explore “A New Reality.”

In CG, Education and Training, Event, Games, Interactive, Technology, Theme Parks - Installations, Virtual Reality, Visual Effects | ANIMATIONWorld, Headline News, VFXWorld | Geographic Region: All, North America

Feature Film VFX VFXWorld

Jaegers and Kaiju Battle Once More in ‘Pacific Rim Uprising’

Overall VFX supervisor Peter Chiang talks previs, techvis, drones and Chinese sound stages on Steven DeKnight’s sequel to Guillermo del Toro’s 2013 sci-adventure romp.

In CG, Films, People, Post-production, Previs, Technology, Visual Effects | VFXWorld | Geographic Region: All

Education and Training Headline News

The Rookies Opens its 2018 Competition

Young creatives in film, animation, games, VR, motion graphics and 3D visualization offered evaluation by top professionals and exposure to the industry.