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Tagged With: spots

People Headline News

AFX Creative Adds Nicole Fina as Executive Producer

Former Digital Domain executive producer brings extensive experience in global advertising campaigns, music videos, and live event holograms, including key content for the Academy Awards and Super Bowl.

Promoting Resources for Those in Need Headline News

‘Guiding Light’ PSA Raises Awareness for 211.org Community Support Network

By Dan Sarto | Tuesday, July 20, 2021 at 3:00pm

Bent Image Lab and Chel White, working with the Ad Council and United Way, produce 2D spot that highlights resources available for people in at-risk situations.

People Headline News

Framestore London Names Stephen Goalby Head of Design UK

Industry veteran will lead the design team as the studio continues its expansion; upcoming work will run from hand-drawn 2D to futuristic UI sequences across film, TV, and immersive.

Commercials Headline News

Nexus Studios Reimagines Tokyo for BBC’s Olympics 2020 Trailer

By Dan Sarto | Tuesday, July 6, 2021 at 11:13am

Leading creative studio teams with Factory Fifteen and broadcaster’s in-house agency to take viewers through a dynamic tour of street signs, shops, an arcade, and a J-Pop music video packed with athletes and sports references.

Make a World of Difference Headline News

Cartoon Network EMEA Study Finds Climate Change Key Kids’ Concern

13-country study, undertaken as part of network’s ‘Climate Champions’ campaign, shows health of the planet a top priority for kids 6-12.

Business Headline News

Unlisted Adds Paris-Based WIZZ Animation Laboratory

By Dan Sarto | Friday, July 2, 2021 at 12:22pm

Melbourne and Shanghai-based creative studio brings on French company known for creating ‘new worlds which span mediums and realities’; initial project collaborations include Salvation Army campaign and ‘Farlight 84’ trailer.

Commercials Headline News

Displaying Great Ingenuity on Spotify’s ‘Today’s Top Hits’ Campaign

By Dan Sarto | Friday, July 2, 2021 at 11:01am

Ingenuity Studios delivers 65 shots in five stylized, fantastical CG worlds, each for a different starring musical act, for a new campaign highlighting the streaming music platform’s largest playlist.

Commercials Headline News

1stAveMachine Buenos Aires Scores with ESPN App Commercial

By Dan Sarto | Wednesday, June 30, 2021 at 2:26pm

Production company’s new spot for ESPN and BSSP’s ‘One App, One Tap’ campaign, featuring music by urban pop duo Domino Saints, reimagines iconic athletic moments with added touches of colorful motion graphics and animation.

Commercials Headline News

Artificial Ingredients Take a Beating in New Burger King Spot

Production house LANDIA and agency We Believers show the true power of a gang of natural ingredients against the likes of Sodium Benzoate, Monosodium Glutamate, and Polysorbate 80, in their VFX-driven commercial for the fast-food giant.

Podcasts Headline News

Podcast EP118: Steve Angel on Running Head Gear Animation For 24 Years

By Dan Sarto | Friday, June 25, 2021 at 10:20am

The Toronto studio’s co-founder and director shares how he quickly went from animator to director to starting his own award-winning company in 1997, and how he’s faced many ups and downs over the last two decades.

People Headline News

Imaginary Forces Names Anthony Gibbs Creative Director

New hire brings extensive design and VFX experience to the role, having spent 14+ years working as both creative and design directors.

A Marvel-ous and Sugary Delight Headline News

Calabash Creates Mischievously Delicious ‘Loki Charms’ Spot for Marvel

By Dan Sarto | Wednesday, June 16, 2021 at 1:38pm

The long-time Lucky Charms commercial production house magically transforms Lucky the Leprechaun into something much darker in cross-promotion campaign for the new Disney+ series.

Podcasts Headline News

Podcast EP117: Stop-Motion Director Sinem Sakaoglu on Building a Career In Germany

By Dan Sarto | Wednesday, June 16, 2021 at 12:10pm

The film, commercial, and music video director shares what it was like moving from Turkey to the U.S., and finally Germany, in pursuit of a creatively fulfilling animation career.

Business Headline News

Technicolor Merges Animation Services Under Mikros Animation Brand

By Dan Sarto | Thursday, June 10, 2021 at 1:15pm

Technicolor Animation Productions, Technicolor Animation, and Mikros will integrate their businesses under Andrea Miloro’s leadership, unifying their animation brand within the recently announced Technicolor Creative Studios group.

Make a World of Difference Headline News

‘Cartoon Network Climate Champions’ Initiative Launches Across EMEA

New 18 language campaign looks to educate kids about climate change, empowering them to join a community of young people to take on small changes that can ‘Make a World of Difference.’

Endless Storytelling Possibilities Headline News

Adobe Debuts its First Premiere Pro Commercial

By Dan Sarto | Thursday, May 27, 2021 at 2:42pm

Produced with 72andSunny Los Angeles, ‘Fantastic Voyage | Premiere Pro’ follows a creator’s escapist adventures spotlighting endless possibilities in storytelling.

Commercials Headline News

Framestore Uses Deep Fake Tech for Kiyan Prince Anti-Knife Campaign

Leading VFX studio provides cutting-edge AI and art support that brings back to life a young football prodigy tragically killed in a 2006 stabbing, showing him 15 years later at age 30.

People Headline News

Freefolk Reveals New Division Name, Hires, and Promotions

Soho VFX studio renames longform team Freefolk Film & Episodic, promoting Steve Murgatroyd and Meg Guidon to lead the new group.

Business Headline News

Technicolor Unveils New Division with The Mill, MPC, Mikros Animation, and Mr. X

Production Services division becomes Technicolor Creative Studios, with new leadership team focused on design, direction, and production in VFX, XR, and animation.

We All Need a Break! Headline News

Platige Image Creates Work-Weary Mandrill for the Tajawal Travel Agency

By Dan Sarto | Monday, May 10, 2021 at 3:06pm

The music-video inspired commercial features an emotionally nuanced CG primate portraying an everyday, burned out businessperson needing a break from life’s mundane routines.

Overturn the Ban! Headline News

Powerful Caster Semenya Short Explores Biology, Beauty, and Bans

By Dan Sarto | Wednesday, May 5, 2021 at 3:51pm

Dynamic animated film for Lux’s ‘Born This Way’ campaign supports banned South African athlete’s bid to compete at the world’s leading track events.

End Malaria in a Generation Headline News

LOBO Animates ‘Draw the Line Against Malaria’ PSA

Using ‘Muundo,’ a new universal visual language created by artist Láolú Senbanjo, animation studio creates promotional spot with eye-catching lines, symbols, and patterns to inspire African youth to call on their leaders to end malaria within a generation.

Don’t Drive Distracted!; PSAs Headline News

New Animated PSAs Bring Home the Dangers of Distracted Driving

Design studio Brigade produced three spots for the New Mexico Dept of Transportation; crayon-like drawings were used, along with narration by children, to graphically illustrate what can result from dangerous driving - all seen from a child’s point of view.

Fighting Against Racism Headline News

Cartoon Network Launches ‘Be An Ally’ PSA

Final anti-racism campaign spot developed by ‘Steven Universe’ creator Rebecca Sugar and Ian Jones-Quartey discusses the importance of changing the racist system by standing up and speaking up when seeing what’s unfair. 

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