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Tagged With: spots

Fighting for Climate Change One Animation at a Time! ANIMATIONWorld

The Climate Ad Project Fights for Change with Tongue-in-Cheek Animation

Longtime social activist Harold Moss has teamed his studio, FlickerLab, with NASA climate expert Peter Kalmus and a group of volunteer artists and scientists to create funny, meaningful 2D animated shorts addressing issues like Amazon deforestation, fossil fuel pollution, and rising ocean temperatures.

PSAs Headline News

Bill Nye Joins Coca Cola in Stop-Motion Short Explaining Recycling

Watch Mackinnon & Saunders’ new film, ‘The Coca-Cola Company and Bill Nye Demystify Recycling,’ which illustrates the circular journey of recycled plastic bottles; materials used in the film include trees made from Sprite labels, conveyor belts from recycled cardboard and Mr. Nye, personified by Coca-Cola bottles.

Commercials Headline News

Fancy VFX Gets All Emoji-nal on FedEx Spot

By Dan Sarto | Friday, April 8, 2022 at 11:51am

Visual effects studio designs and produces a series of increasingly numerous and whimsical emojis to show how NFL star Derrick Henry’s tweeted mistyped hashtag makes a small kitchenware store’s business explode, requiring immediate ecommerce help to handle the surge.

Business Headline News

Pariah VFX and Post House Opens for Business

By Dan Sarto | Friday, March 18, 2022 at 3:01pm

Visual effects supervisors Patrick Murphy and Glyn Tebbutt, and managing director Mark Tobin launch their new Santa Monica-based business with high-profile Expedia and Gatorade campaigns.

Business Headline News

Technicolor Plans to Spin-off and List Newly Re-Organized Creative Studios Group

By Dan Sarto | Wednesday, March 2, 2022 at 2:13pm

Company will retain 35% stake in new entity that includes MPC for film and episodic VFX, The Mill for advertising, Mikros for animation, and Technicolor Games for the gaming industry; debt refinancing also planned, with deal set to conclude the latter part of Q3 2022.

It’s Groovy! Headline News

AFX Creative Channels ‘Austin Powers’ for GM’s ‘EVil is Back for Good’ Campaign

Creative studio teams up with McCann Detroit to produce a comedic, VFX-driven narrative featuring the return of Mike Myers’ Dr. Evil; created for the car maker’s Super Bowl LVI campaign, the spot paid homage to the iconic 1990’s spymaster spoof while dealing with topical issues of climate and reduced emissions.

game adaptations ANIMATIONWorld

From Games to Series: How Entertainment Agency MOCEAN Helps Makes It Happen

Executive Creative Director Elaine Cantwell, EVP Strategy Allan Gungormez, and Creative Director Norn Jordan talk about the marketing campaigns for ‘Arcane’ and ‘Halo’ and the strategies that turn gamers into viewers.

Reach for the Stars Headline News

LOBO Tapped for ‘If I Had A Satellite’ Digital Spot

BYJU’S FutureSchool online platform collaborates with creative studio to create charming CG animated short to inspire budding young space explorers and promote its Code A Satellite educational program.

People Headline News

Taylor James Bolsters Creative Team with Key New Hires

Following a year of rapid growth, the studio gears up for 2022’s continued success by adding award-winning creative director Luciano Tapia, and CG leads Bill Mata and Fola Akinola.

People Headline News

Woodblock Names Luiza Cruz-Flade and Crystal Campbell Executive Producers

Based in London and Berlin, respectively, new hires will bolster the studio’s growth in direct-to brand offerings, build the studio’s reputation in the UK and Europe, and develop and secure new projects.

Podcasts Headline News

Podcast EP143: How William Allinson Gets Stop-Motion Gigs in Toronto

By Dan Sarto | Wednesday, January 5, 2022 at 1:24pm

The artist shares how he’s built his career working on animated on projects like ‘New Math,’ ‘Dad Fight,’ Canadian Tire spots, and ‘Ultra City Smiths.’

Technology Headline News

Pixomondo Creates ‘McDonald’s Friends’ Via Virtual Production

LED Volume technology moves from otherworldly to Main Street with real-time CG digital environments that eliminate production cost overages common in on site shoots.

Commercials Headline News

Photorealistic CG Hamsters Take Center Stage in Albert Heijn Holiday Campaign

TBWA\NEBOKO tapped creative studio Ambassadors to bring human emotion to the family pet in the Dutch supermarket chain’s annual seasonal short; Harry, the hamster, feels displaced by the arrival of a new baby – not truly forgotten, he finds love and meaning.

Commercials Headline News

The-Artery’s David Yurman Holiday Collection Spot Takes Flight

Design company sends an owl soaring through Central Park in ‘Magical Menagerie,’ using wintery 2D and 3D animation to showcase the park’s iconic statues as well as the brand’s latest collection.

game cinematics Headline News

Digital Extremes Drops Blur Studio’s ‘The New War’ Trailer

CG cinematic uses bold visuals, strong emotion, and intense action to preview the newest expansion of the popular ‘Warframe’ action game; release is slated for December 15.

game cinematics ANIMATIONWorld

Look Inside Development on Riot Games’ ‘Teamfight Tactics: Gizmos and Gadgets’ Trailer

By Dan Sarto | Friday, December 3, 2021 at 3:45pm

Jonathan Santoro and Ashley Samour share exclusive visuals and insights into the design and animation of the company’s cinematic - that includes fan-favorite characters Pengu, Chroncc, and Jinx - for the launch of its new ‘Battle of the Bots’ set. 

Commercials Headline News

Nexus Studios ‘A Future Begins’ Gets Thanksgiving Kick-Off

The charming stop-motion spot, created by award-winning animator John Kelly, focuses on Chipotle’s commitment to sustainable farming and human welfare; with a soundtrack by Grammy-award winning singer Kacey Musgraves, the commercial is a patchwork quilted love letter to the restaurants’ supply chain and the people behind it.

Mmm.. chocolate Headline News

Post Office Studios Tapped for Hershey’s Promo Video

Tempting spot for iconic confectioners ‘Cocoa’ and ‘Cocoa with Almond’ spreads introduces the brands’ new packaging; Cinema 4D with Octane Render used for authentic animation, with the mouthwatering chocolate swirl created through fluid simulations in Houdini.

PSAs Headline News

Nomint Creates 'Chilling' Spot for WWF’s Arctic Programme

Taking a year to produce, the emotionally and technically challenging stop-motion commercial uses nothing but ice as a visual metaphor of global warming’s devastation; advert launch coincides with the start of the global COP26 summit.

Commercials Headline News

Blinkink and Whiskas Explore a Cat’s Mind Using Stop-Motion and Puppetry

Studio teams with creative agency AMV BBDO to conceptualize a feline dream in ‘Purr More’ cat food commercial, directed by expert cat whisperer Nina Gantz.

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