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Tagged With: spots

VFX with Teeth to It! Headline News

Freefolk Creates Devouring VFX for New Toolstation Spot

By Dan Sarto | Monday, March 29, 2021 at 12:41pm

Creative studio produces wall-to-wall bathroom aquarium complete with rocky seafloor, dense schools of tropical fish, and massive, unexpected and rather toothy great white shark.

Advertising Headline News

Calabash Reels It in With New Starkist Ad

‘Stair Climb 500’ freshens up the 60-year-old iconic Charlie the Tuna fresh in the animated/live-action hybrid spot; new ad is first of two collaborations planned for 2021 with PA-based agency Quench.

Fighting Arctic Ocean Sound Pollution Headline News

Linetest’s ‘Less Noise, More Life’ Short Confronts Arctic Ocean Noise Pollution

By Dan Sarto | Friday, March 5, 2021 at 5:05pm

In support of World Whale Day, Vancouver studio mixes stylized, illustrative, line-based 2D and 3D animation to depict how bowhead whales are being threatened by man-made underwater noise.

Fighting Against Racism Headline News

Cartoon Network and ‘Steven Universe’ Fight Racism in ‘See Color’ PSA

By Dan Sarto | Tuesday, February 16, 2021 at 11:01am

The third spot in a set of four developed by Rebecca Sugar and Ian Jones-Quartey each feature a different character from the hit series, providing kids and families productive ways to counter common narratives about racism.

Business Headline News

Company 3 and Method Merge Atlanta Editorial Teams

Integration will optimize inter-departmental collaboration, enhancing overall service offerings; leading the transition are award-winning editors Eddie Kesler and Matt Barron.

PSAs Headline News

Aardman Launches Mental Health Awareness Campaign

The studio behind ‘Wallace and Gromit’ launches initiative with a series of short, animated films portraying the challenges most commonly faced by young adults, including loneliness, perfectionism, competitiveness, independence, and social media.

Commercials Headline News

JAMM Scores a Touchdown with ‘The Neighborhood’ Spot

DoorDash’s first SuperBowl campaign featured rapper Daveed Diggs and the Sesame Street Muppets; creative studio incorporated elements including a CG train and added a bit of animation magic to make Grover fly.

PSAs Headline News

Nexus Studios and Neeraja Raj Create ‘The Girl Who Built A Rocket’

In looking to the heavens to engage the public in a conversation about the global water crisis, the thought-provoking 2D spot kicks off WaterAid’s new campaign.

Commercials Headline News

You Can Almost Taste It: White Castle’s ‘In These Times’

Creative production studio Ataboy and advertising agency Merkley + Partners create fun, fast-paced, collage-inspired animation to promote the hamburger chain’s comfort food lineup; created during the pandemic, all work was produced remotely.

People Headline News

Hornet Promotes Eric Lane and Corey Langelotti to Creative Directors

Both artists are known for their diverse skill sets including 3D, VFX, graphic design, photography, animation, and design.

People Headline News

Nice Shoes Names Colin Loughlin Senior Creative Editor

Having joined the creative production studio’s roster in 2018, artist now takes the lead on growing slate of projects while helping mentor emerging talent.

Go Electric! Headline News

Mark Ruffalo Stars in Veloz’s ‘Electric for All’ Culture Change Campaign

Creative studio Laundry’s ‘40 Million Reasons to Go Electric’ features bright, avant-garde 2D animation paired with music by LA-based singer Ayoni.

Commercials Headline News

‘Clash of Clans’ Stop-Motion ‘Merry Logmas’ Features U.K. Bake-Off Queen Prue Leith

Blinkink director Sam Gainsborough unleashes Supercell’s hit game characters to wreak havoc on Leith’s perfectly constructed gingerbread village.

People Headline News

Doug Alberts Joins Hornet’s Director Roster

Director and designer, known for his fun, playful aesthetic, employs a diverse array of creative animation techniques to tell stories; his work include projects for MTV, TED-Ed, and Lyft.

Commercials Headline News

Johannes Leonardo Animates History of Motion for VW ID.4 Electric SUV

By Dan Sarto | Monday, January 11, 2021 at 1:14pm

Agency spot, ‘The Wheel,’ for the upcoming Volkswagen vehicle launch was produced in a single shot and uses real Zoetropes to beautifully illustrate progressive stages of transportation.

In-Passing Headline News

Terrytoons and Hanna-Barbera Animator Doug Crane Dies at 85

By Dan Sarto | Monday, December 21, 2020 at 9:56am

The veteran cartoonist, animator, and teacher’s career spanned 65 years and included stops at a number of well-known studios as well as New York’s School of Visual Arts.

Digital Aging Headline News

David Beckham Aged Without Scans in ‘Malaria Must Die – So Millions Can Live’ PSA

Digital Domain added decades to the soccer star’s face without producing any geometry using their non-invasive face-swapping technology, Charlatan.

Commercials Headline News

The-Artery Creates ‘Star Dreaming’ Holiday Campaign

Creative design company and the David Yurman Holiday Express train take viewers on a sparkling adventure through stars, a meteorite-like mountain, and a miniature city.

Awards Headline News

‘The Torture Letters’ Takes Best in Show at SPARK Animation 2020

‘BoxsBallet,’ ‘My friend who shines in the night,’ and ‘Seoulsori,’ also take home awards in an online ceremony from the 12th annual festival, running through November 8; WIA Diversity Award winners also announced.

 

Commercials Headline News

Guy Fieri Saves Flavortown in Animated ‘NERF House X’ Celebrity Series

By Dan Sarto | Monday, November 2, 2020 at 12:44pm

The noted chef is joined by athletes Julian Edelman, Klay Thompson, Sky Brown, and musician Diplo in new 2D short promo series from Hasbro, Superdigital, and Alkemy X.

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