Digital Domain Helps 2005 Corvette Fly in New Spot
The 2005 model Corvette marks only the sixth redesign of the classic American sports car in 51 years. Confident its latest model wont disappoint, Chevrolet and advertising agency partner Campbell-Ewald, Detroit, planned a major launch by teaming up director Guy Ritchie (SNATCH) of Anonymous Content with Venice, California-based visual effects studio Digital Domain (www.digitaldomain.com). The result is an epic :60 spot designed to reflect the significance of such a major automobile launch.