Bicoastal creative production company Stardust Studios recently produced a spot for Princeton, New Jersey-based ad agency Princeton Partners and their clients at the Westchester Medical Center, located in Valhalla, New York. The :30 spot directed by Stardust's New York-based creative director Alan Bibby debuted regionally earlier this month, and is set to continue airing over the weeks ahead.
Framestore has completed three ad spots for three different companies:
NO RESTRICTIONS is a beautiful, exuberant new spot created for South African telecommunications company, Neotel. Designed to emphasize the freedom from the old restrictions that the company can offer its clients, the spot takes human (and animal) icons from South African prohibition signs and liberates them via some CG animation.
rhinofx Director Vico Sharabani recently teamed with Alex Lamarque of Bully Pictures on a recent :30 live action and effects spot for Subway's Scrabble promotion. In the promotion, Subway customers collect lettered game pieces to spell out sandwich-related words to win an array of prizes, including the Grand Prize giveaway of multiple Toyota Highlanders.
Northern Lights VFX Artist Chris Hengeveld recently handled vfx and post work on a comedic spot for VH1 Classic. Hengeveld partnered with VH1 Creative Director/Writer and long-time collaborator Micah Perta to add energy to the clay-animated spot.
Final Cut Editor Akiko Iwakawa just completed a whimsical and imaginative spot for LG's Steam Washer, directed by Partizan's Nagi Noda and created by BBH NY.
Sometimes being hungry for a hot dog is no laughing matter. Thanks to DUCK Studios' latest Wienerschnitzel campaign, craving a hot dog has never been more amusing.
Blur Studio channeled their inner disco in a new commercial for Pringles Stix via advertising agency Grey New York. The spot features a lively dance number performed by digital characters, in an entirely CG environment evoking the sparkly discos of the 1970s. The campaign includes :30 and :15 versions airing in the U.S. and later in Canada.
Through its in-house branding and design group DesignWorks, creative design and digital production studio The Syndicate recently provided end-to-end production on LIGHTS, a spot for CONSOL Energy.
Shilo's artists recently directed and produced an HD spot completed entirely in CG for the creative team from Seoul, South Korea-based ad agency Cheil Communications and their client Hankook Tires.
Karen Raugust explores some recent and noteworthy commercials from Framestore CFC, MPC, Digital Domain, Method Studios, RIOT and Radium in search of the creative process behind them.
A beverage, a bank, a drugstore chain, a state lottery, even a nonprofit group targeting business -- all are using animation to get their commercial messages across.
Take a dog. Put him in the passenger seat of a car. Now get him to sing a full-on version of the Spencer Davis Group's I'M A MAN and you've got one of the cutest, funniest animal-based commercials to be seen in recent years.
Created by DDB London and directed by Noam Murro, VW Polo DOG is a 30-second spot that started airing recently in the UK.
Post production was by Framestore CFC.
Tara DiLullo Bennett tackles the Super Bowl spots once again, this time speaking with Filmworkers Club, Framestore NY, the Mill, ka-chew! and Method.
Paramount Pictures and Marvel Ent. today announced that a prime advertising spot for Marvel Studios' highly-anticipated IRON MAN feature will air during Super Bowl XLII on Sunday Feb. 3, 2008. Marvel.com will tease the spot on Feb. 1 and, following its TV debut at approximately 4:30 pm PST, the ad will be available on Apple.com, Marvel.com, and the official IRON MAN website at IronManMovie.com. Additional sites, including Yahoo Sports! and ESPN.com, will carry the ad the following day.
Los Angeles-based studio Motion Theory just unveiled the new commercial THIS IS NYC, produced for New York City's first-ever global marketing campaign, spearheaded by Mayor Michael Bloomberg. The broadcast spot (cut in both :60 and :30 versions) serves as the centerpiece of the international tourism outreach, designed to share the experience of the city and to help attract 50 million visitors by 2015.
To help promote the Aug. 21 street date of the highly anticipated BIOSHOCK videogame, EyeballNYC crafted a :60 spot in collaboration with ad agency RDA International on behalf of their client 2K Games. Challenged to distill Bioshock's visual and graphic complexity, Eyeball set out to create a commercial that would entertain general viewers, tantalize fans and do justice to "the ground-breaking nature of the game."
A Russian fishing trawler trudges through a foggy, mill-pond flat sea. A work-stained fisherman on a break takes a last swig of his drink and reflexively crushes the can and hurls it into the sea. He turns and starts to walk away when the can flies back out of the water, hitting him. He peers into a now roiling ocean, and sees mysterious objects glittering and moving beneath the surface.
The three worlds of acclaimed film and spot director Michel Gondry are explored in this latest spot for the HP Pavilion Ent. PC laptop via Goodby, Silverstein & Partners. Directed with affection and wit by his brother, Olivier Gondry, MICHEL GONDRY combines film, animation and vfx.
Warner Bros.' OCEAN'S 13, the latest all-star heist escapade from Steven Soderbergh, seized the number one spot at the box office with $36.1M for the weekend ended June 10, 2007. Dropping to second place with $21.1M was PIRATES OF THE CARIBBEAN: AT WORLD'S END (with more cutting edge vfx from ILM). After its third weekend, AT WORLD'S END has captured $253.4M for Buena Vista. Universal's romantic comedy, KNOCKED UP, scored the third spot with $19.6M and $65.8M. Debuting in fourth with $17.6M was SURF'S UP from Sony Pictures Animation and Columbia Pictures.
Tara DiLullo Bennett once again tackles a few of the recent Super Bowl ads to find out what's eye-popping in terms of vfx.
Brickyard VFX has completed of a new :30 second spot for Hummer's H2 via ad agency Modernista, Boston. The spot boldly goes where no Hummer has gone before, playing off of iconic STAR TREK music and visual cues.
Artist-owned-and-operated visual effects studio Brickyard VFX has wrapped a :30 spot for Timberland via Arnold Worldwide, Boston. The spot, shot and directed by The Cronenweths on a sunny day was turned into a stormy afternoon with the help of Brickyard's talented effects and CGI teams. Broadcast and cinema versions of the spot break nationally on Oct. 24.
Mississippi-based Maris, West & Baker is launching a new ad to teach children about the harmful effects of tobacco. "Candy Factory" is the latest :30 spot for the award-winning creative agency to begin airing this month throughout the state of Mississippi. "Candy Factory" is the second recent anti-tobacco spot that Maris, West & Baker has produced for its client, The Partnership for a Healthy Mississippi.
R!OT literally moved heaven and earth to deliver a new effects-driven spot for Hyundai. The studio assisted in the design, and provided visual effects, color correction and post production services for the visually-rich spot, which presents a topsy-turvy world to underscore the radical thinking behind the automakers new Sonata.
Universals romantic comedy, THE BREAK-UP, debuted at $39.1M, good enough to upend Foxs X-MEN: THE LAST STAND from the top spot at the box office for the weekend ended June 4, 2006. After its record Memorial opening, THE LAST STAND (with vfx from Cinesite, Framestore CFC, MPC and Weta Digital, among others) dropped to second place with $34M and a cume of $175.3M. DreamWorks animated comedy, OVER THE HEDGE, held the third spot with $20.6M and a cume of $112.3M.
