Black Logic Zooms With Second Lexmark Printers Ad
Black Logic has completed its second spot for Lexmark Printers. The first Lexmark spot was directed by famed fashion photographer Herb Ritts and created by BlackLogic, NYC and Warwick Baker O'Neill, NYC. "This is the second spot we've done for Lexmark," said Black Logic designer/director Patrick Ferguson. "For the Z52, they wanted to maintain the Ritts' style, but point out that this printer is much faster. Essentially, the Z52 is the best of both worlds." The spot opens to the telltale sounds of a jet aircraft preparing for take-off. The camera slowly pans along the Z52.
