Marathon Makes Marketing Moves At MIPCOM
With a striking decrease in marketing dollars flowing into this years MIPCOM, French production firm Marathon is emerging as a clearly visible presence at this years event. Unlike previous years, companies are sponsoring less parties and program-advertising signage plastered around the city of Cannes is thin. However, Marathon has stepped forward with mucho marketing dollars sponsoring the official market tote bag with a MARTIN MYSTERY theme for MIPCOM Jr.