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Tagged With: GM

Real-time Animation Headline News

Impossible Objects Gets Unreal on GM OnStar Campaign

Team uses state-of-the-art virtual production and real-time technology, including Unreal Engine and disguise, to highlight expanded tech capabilities of OnStar’s offerings – without ever having to hit the road; check out ‘From The Lab: Building the OnStar’ to see how.  

It’s Groovy! Headline News

AFX Creative Channels ‘Austin Powers’ for GM’s ‘EVil is Back for Good’ Campaign

Creative studio teams up with McCann Detroit to produce a comedic, VFX-driven narrative featuring the return of Mike Myers’ Dr. Evil; created for the car maker’s Super Bowl LVI campaign, the spot paid homage to the iconic 1990’s spymaster spoof while dealing with topical issues of climate and reduced emissions.