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It’s Groovy! Headline News

AFX Creative Channels ‘Austin Powers’ for GM’s ‘EVil is Back for Good’ Campaign

Creative studio teams up with McCann Detroit to produce a comedic, VFX-driven narrative featuring the return of Mike Myers’ Dr. Evil; created for the car maker’s Super Bowl LVI campaign, the spot paid homage to the iconic 1990’s spymaster spoof while dealing with topical issues of climate and reduced emissions.