Company’s extended reality platform brings immersive and experiential storytelling to children’s entertainment company’s popular franchises; ‘My Little Pony-Virtual Magic’ will launch in spring 2022
Tagged With: Entertainment franchises
Entertainment industry and financial markets exec bolsters brands’ international operations following acquisitions of Canada’s WOW! Unlimited Media Inc and stake in Germany’s Your Family Entertainment AG; previous CFO Bob Denton named executive vice president of finance and accounting.
Consumer branding pro will lead global management of the company’s existing IP across licensing, merchandising, retail, and promotions; previously spearheaded successful licensing programs for major franchises including ‘Star Wars’ for Lucasfilm Ltd. and ‘The Hunger Games’ and ‘Twilight’ for Lionsgate.