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Tagged With: Commercials

Business Headline News

Technicolor Unveils New Division with The Mill, MPC, Mikros Animation, and Mr. X

Production Services division becomes Technicolor Creative Studios, with new leadership team focused on design, direction, and production in VFX, XR, and animation.

Show Us Your Work! Headline News

Call for Submissions: SIGGRAPH Asia 2021 Computer Animation Festival

By Dan Sarto | Thursday, May 13, 2021 at 4:28pm

Entries now being accepted in multiple categories, including shorts, visualizations, VFX sequences, game cinematics, and real-time pieces; deadline to enter is August 1, 2021.

We All Need a Break! Headline News

Platige Image Creates Work-Weary Mandrill for the Tajawal Travel Agency

By Dan Sarto | Monday, May 10, 2021 at 3:06pm

The music-video inspired commercial features an emotionally nuanced CG primate portraying an everyday, burned out businessperson needing a break from life’s mundane routines.

Overturn the Ban! Headline News

Powerful Caster Semenya Short Explores Biology, Beauty, and Bans

By Dan Sarto | Wednesday, May 5, 2021 at 3:51pm

Dynamic animated film for Lux’s ‘Born This Way’ campaign supports banned South African athlete’s bid to compete at the world’s leading track events.

End Malaria in a Generation Headline News

LOBO Animates ‘Draw the Line Against Malaria’ PSA

Using ‘Muundo,’ a new universal visual language created by artist Láolú Senbanjo, animation studio creates promotional spot with eye-catching lines, symbols, and patterns to inspire African youth to call on their leaders to end malaria within a generation.

People Headline News

Hornet Adds Andrea Love to Director Roster

Creator of animated series ‘Cooking with Wool’ uses wool and patience to develop characters for stop-motion animated films; projects include ‘Elder,’ a commercial piece that explores live-in care, and her award-winning short ‘Tulip.’  

Honoring the Best in Animation! Headline News

‘Soul,’ ‘Wolfwalkers’ Big Winners at 48th Annie Awards

By Dan Sarto | Saturday, April 17, 2021 at 8:23am

Pixar leads evening with wins in seven categories; Bastien Dubois’ ‘Souvenir Souvenir’ wins for Best Animated Short.

Don’t Drive Distracted!; PSAs Headline News

New Animated PSAs Bring Home the Dangers of Distracted Driving

Design studio Brigade produced three spots for the New Mexico Dept of Transportation; crayon-like drawings were used, along with narration by children, to graphically illustrate what can result from dangerous driving - all seen from a child’s point of view.

Fighting Against Racism Headline News

Cartoon Network Launches ‘Be An Ally’ PSA

Final anti-racism campaign spot developed by ‘Steven Universe’ creator Rebecca Sugar and Ian Jones-Quartey discusses the importance of changing the racist system by standing up and speaking up when seeing what’s unfair. 

PSAs Headline News

Animism Studios Creates Mental Health PSA During COVID-19 Shut-Down

In a move to keep their artists busy… and employed, the Vancouver-based studio produced ‘Be There for Them,’ a PSA for the Boys and Girls Club – Canada that addresses mental health and loneliness.

Awards Headline News

‘The Midnight Sky,’ ‘The Mandalorian’ and ‘Soul’ Take Top VES Awards

By Dan Sarto | Tuesday, April 6, 2021 at 7:47pm

Star-studded virtual ceremony, hosted by barb-slinging Patton Oswalt, included 25 category awards and special honors for VFX supervisor Rob Legato and director Sir Peter Jackson.

Awards VFXWorld

Key TV and Game Contenders for the 2021 VES Awards

This year’s set of animated and VFX-driven TV series and video games represents top visual design and production work that rivals feature film visual effects in both quality and quantity.

VFX with Teeth to It! Headline News

Freefolk Creates Devouring VFX for New Toolstation Spot

By Dan Sarto | Monday, March 29, 2021 at 12:41pm

Creative studio produces wall-to-wall bathroom aquarium complete with rocky seafloor, dense schools of tropical fish, and massive, unexpected and rather toothy great white shark.

Advertising Headline News

Calabash Reels It in With New Starkist Ad

‘Stair Climb 500’ freshens up the 60-year-old iconic Charlie the Tuna fresh in the animated/live-action hybrid spot; new ad is first of two collaborations planned for 2021 with PA-based agency Quench.

Technology Headline News

Megaport Helps Framestore with On-Demand Rendering in the Cloud

To support the Oscar-winning creative studio, leading Network as a Service provider quickly and efficiently enables on-demand multi-cloud connections that access cost effective computing power for VFX projects.  

Awards Headline News

Sir Peter Jackson to Receive VES Lifetime Achievement Award

Legendary Academy, DGA, PGA and VES Award-winning filmmaker to be recognized for his valuable contributions to filmed entertainment at the upcoming April 6/7 VES Awards.

Awards Headline News

VES to Honor Three-Time Academy Award Winner Rob Legato

By Dan Sarto | Tuesday, March 16, 2021 at 11:34am

Visual Effect Society names veteran VFX supervisor, second unit director and DP as this year’s recipient of the VES Creative Excellence Award; innovative filmmaker won Oscars for ‘Titanic,’ ‘Hugo,’ and ‘The Jungle Book.’

Fighting Arctic Ocean Sound Pollution Headline News

Linetest’s ‘Less Noise, More Life’ Short Confronts Arctic Ocean Noise Pollution

By Dan Sarto | Friday, March 5, 2021 at 5:05pm

In support of World Whale Day, Vancouver studio mixes stylized, illustrative, line-based 2D and 3D animation to depict how bowhead whales are being threatened by man-made underwater noise.

The Annies are Coming! Headline News

48th Annual Annie Award Nominations Announced

By Dan Sarto | Wednesday, March 3, 2021 at 9:29am

Best Animated Feature nominees ‘Onward,’ ‘Soul,’ ‘The Croods: A New Age,’ ‘The Willoughbys,’ and ‘Trolls World Tour’ top the huge list of category nominations; animation’s biggest awards ceremony set to stream live on Friday, April 16.

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