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Tagged With: Commercials

Commercials Headline News

Cap’n Crunch Gets a ‘Sweet’ 3D Makeover

Creative studio ATKPLN gives the Cap’n new 3D persona and digs, balancing nostalgia with a modern vibe; new look will be used across all brand visuals, including broadcast and social media assets.

Commercials Headline News

Unlisted Produces New Gogo-No-Kocha Sweet Tea Spot

Creative studio collaborates with AIO Pro and Japanese ad agency Hakkuhoddo on nostalgic, classic 2D animated commercial to promote the Japanese beverage, with Hornet animation director Yves Geleyn at the helm.

Commercials Headline News

Aardman and Catsnake Create RSPB Legacy Spot

The ‘Time Flies’ commercial uses watercolor style 2D animation to invoke feelings of nostalgia and encourage viewers to reconnect with nature; the advert’s TV and online release coincides with Remember a Charity Week.

motion design Headline News

BIEN Animates the Excitement Paralympians Bring to Sports

By Dan Sarto | Monday, August 16, 2021 at 10:48am

New spot from inclusive motion design studio highlights both the athletic prowess of Paralympic athletes and the thrill of watching their performances.

call for entries Headline News

49th Annual Annie Awards Now Open for Submissions

ASIFA-Hollywood issues call for entries; honoring excellence in the field of animation, awards will be presented in 36 categories at ceremony set for February 26, 2022.

call for entries Headline News

Entry Deadline Extended for SIGGRAPH Asia 2021 Computer Animation Festival

Submissions now being accepted through August 15, 2021; coming to Tokyo December 14-17, festival showcases innovative shorts, commercials, VFX reels, simulations, visualizations, cinematics and other exciting, CG animated work.

Commercials Headline News

Hornet Animates Century 21’s 50 Years of Business

Directorial team of Natalie Labarre and Yves Geleyn create 2D spots featuring voiceovers of real estate agents sharing real-time anecdotes; each short features a distinct color pallet to drive the narrative forward.

People Headline News

AFX Creative Adds Nicole Fina as Executive Producer

Former Digital Domain executive producer brings extensive experience in global advertising campaigns, music videos, and live event holograms, including key content for the Academy Awards and Super Bowl.

Virtual Festivals Headline News

OIAF 2021 Official Selections Announced

A diverse group of 114 animated shorts, feature films, and series will compete at upcoming Ottawa International Animation Festival, running online September 22 – October 3; 48 films additionally chosen for Panorama screenings, with the VR selections coming in August.

Promoting Resources for Those in Need Headline News

‘Guiding Light’ PSA Raises Awareness for 211.org Community Support Network

By Dan Sarto | Tuesday, July 20, 2021 at 3:00pm

Bent Image Lab and Chel White, working with the Ad Council and United Way, produce 2D spot that highlights resources available for people in at-risk situations.

People Headline News

Framestore London Names Stephen Goalby Head of Design UK

Industry veteran will lead the design team as the studio continues its expansion; upcoming work will run from hand-drawn 2D to futuristic UI sequences across film, TV, and immersive.

Commercials Headline News

Nexus Studios Reimagines Tokyo for BBC’s Olympics 2020 Trailer

By Dan Sarto | Tuesday, July 6, 2021 at 11:13am

Leading creative studio teams with Factory Fifteen and broadcaster’s in-house agency to take viewers through a dynamic tour of street signs, shops, an arcade, and a J-Pop music video packed with athletes and sports references.

Make a World of Difference Headline News

Cartoon Network EMEA Study Finds Climate Change Key Kids’ Concern

13-country study, undertaken as part of network’s ‘Climate Champions’ campaign, shows health of the planet a top priority for kids 6-12.

Business Headline News

Unlisted Adds Paris-Based WIZZ Animation Laboratory

By Dan Sarto | Friday, July 2, 2021 at 12:22pm

Melbourne and Shanghai-based creative studio brings on French company known for creating ‘new worlds which span mediums and realities’; initial project collaborations include Salvation Army campaign and ‘Farlight 84’ trailer.

Commercials Headline News

Displaying Great Ingenuity on Spotify’s ‘Today’s Top Hits’ Campaign

By Dan Sarto | Friday, July 2, 2021 at 11:01am

Ingenuity Studios delivers 65 shots in five stylized, fantastical CG worlds, each for a different starring musical act, for a new campaign highlighting the streaming music platform’s largest playlist.

Commercials Headline News

1stAveMachine Buenos Aires Scores with ESPN App Commercial

By Dan Sarto | Wednesday, June 30, 2021 at 2:26pm

Production company’s new spot for ESPN and BSSP’s ‘One App, One Tap’ campaign, featuring music by urban pop duo Domino Saints, reimagines iconic athletic moments with added touches of colorful motion graphics and animation.

Commercials Headline News

Artificial Ingredients Take a Beating in New Burger King Spot

Production house LANDIA and agency We Believers show the true power of a gang of natural ingredients against the likes of Sodium Benzoate, Monosodium Glutamate, and Polysorbate 80, in their VFX-driven commercial for the fast-food giant.

Podcasts Headline News

Podcast EP118: Steve Angel on Running Head Gear Animation For 24 Years

By Dan Sarto | Friday, June 25, 2021 at 10:20am

The Toronto studio’s co-founder and director shares how he quickly went from animator to director to starting his own award-winning company in 1997, and how he’s faced many ups and downs over the last two decades.

People Headline News

Imaginary Forces Names Anthony Gibbs Creative Director

New hire brings extensive design and VFX experience to the role, having spent 14+ years working as both creative and design directors.

A Marvel-ous and Sugary Delight Headline News

Calabash Creates Mischievously Delicious ‘Loki Charms’ Spot for Marvel

By Dan Sarto | Wednesday, June 16, 2021 at 1:38pm

The long-time Lucky Charms commercial production house magically transforms Lucky the Leprechaun into something much darker in cross-promotion campaign for the new Disney+ series.

Podcasts Headline News

Podcast EP117: Stop-Motion Director Sinem Sakaoglu on Building a Career In Germany

By Dan Sarto | Wednesday, June 16, 2021 at 12:10pm

The film, commercial, and music video director shares what it was like moving from Turkey to the U.S., and finally Germany, in pursuit of a creatively fulfilling animation career.

Really Cool Game Trailers! Headline News

EA Drops New Reveal Trailer for ‘Battlefield 2042’

By Dan Sarto | Thursday, June 10, 2021 at 2:19pm

Developed in-engine by the company’s diverse, multi-disciplinary Marcom Cinematics team, the 5-minute-long spot provides fans an intense, in-your-face look at the newest ‘Battlefield’ first-person shooter franchise entry, hitting retailers October 22.  

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