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Tagged With: Commercials

Podcasts Headline News

Podcast EP142: How Isaac King Established a Stop-Motion Career in Toronto

By Dan Sarto | Monday, December 27, 2021 at 9:05am

The artist shares how he built a career in Toronto, directing commercial shorts for nearly two decades while producing his own award-winning films including ‘Whatever Tree,’ ‘Fly Away,’ and ‘Sticks and Stones.’

The Annies are Coming! Headline News

49th Annual Annie Award Nominations Announced

By Dan Sarto | Tuesday, December 21, 2021 at 9:09am

Best Animated Feature nominees ‘Encanto,’ ‘Luca,’ ‘Raya and the Last Dragon,’ ‘Sing 2,’ and ‘The Mitchells vs. The Machines’ top the expansive list of category nominations; animation’s biggest awards ceremony is scheduled to return live on Saturday, February 26, 2022 at UCLA’s Royce Hall.

Commercials Headline News

Nexus Studios Creates Stop-Motion Gift Cards for Airbnb

Four charming vignettes depict real places and experiences available on the platform; featured characters had pre-shoot journeys from pencil sketch through to 3D modelling and printing before coming to life with stop-frame 'replacement animation' technique.

Technology Headline News

Pixomondo Creates ‘McDonald’s Friends’ Via Virtual Production

LED Volume technology moves from otherworldly to Main Street with real-time CG digital environments that eliminate production cost overages common in on site shoots.

Commercials Headline News

Photorealistic CG Hamsters Take Center Stage in Albert Heijn Holiday Campaign

TBWA\NEBOKO tapped creative studio Ambassadors to bring human emotion to the family pet in the Dutch supermarket chain’s annual seasonal short; Harry, the hamster, feels displaced by the arrival of a new baby – not truly forgotten, he finds love and meaning.

Commercials Headline News

The-Artery’s David Yurman Holiday Collection Spot Takes Flight

Design company sends an owl soaring through Central Park in ‘Magical Menagerie,’ using wintery 2D and 3D animation to showcase the park’s iconic statues as well as the brand’s latest collection.

game cinematics Headline News

Digital Extremes Drops Blur Studio’s ‘The New War’ Trailer

CG cinematic uses bold visuals, strong emotion, and intense action to preview the newest expansion of the popular ‘Warframe’ action game; release is slated for December 15.

game cinematics ANIMATIONWorld

Look Inside Development on Riot Games’ ‘Teamfight Tactics: Gizmos and Gadgets’ Trailer

By Dan Sarto | Friday, December 3, 2021 at 3:45pm

Jonathan Santoro and Ashley Samour share exclusive visuals and insights into the design and animation of the company’s cinematic - that includes fan-favorite characters Pengu, Chroncc, and Jinx - for the launch of its new ‘Battle of the Bots’ set. 

The Best in CG Animation Headline News

‘Twenty Something’ Takes Best in Show at SIGGRAPH Asia 2021 Computer Animation Festival

‘Le Retour des Vagues’ and ‘Les larmes de la Seine’ each awarded Best Student Project in first-ever tie; ‘Only a Child,’ a visual poem created by over 20 animation directors, wins Jury Special award.

Commercials Headline News

Nexus Studios ‘A Future Begins’ Gets Thanksgiving Kick-Off

The charming stop-motion spot, created by award-winning animator John Kelly, focuses on Chipotle’s commitment to sustainable farming and human welfare; with a soundtrack by Grammy-award winning singer Kacey Musgraves, the commercial is a patchwork quilted love letter to the restaurants’ supply chain and the people behind it.

Mmm.. chocolate Headline News

Post Office Studios Tapped for Hershey’s Promo Video

Tempting spot for iconic confectioners ‘Cocoa’ and ‘Cocoa with Almond’ spreads introduces the brands’ new packaging; Cinema 4D with Octane Render used for authentic animation, with the mouthwatering chocolate swirl created through fluid simulations in Houdini.

Commercials Headline News

Nexus Creates ‘Tiptoe & The Flying Machine’ Holiday Tale

Studio and director Conor Finnegan teamed up with BBDO NYC to create Macy’s new holiday campaign starring a little blue reindeer who discovers she can fly; the 60-second stop-motion commercial will air across television and online video during the Macy’s Thanksgiving Day Parade.

PSAs Headline News

Nomint Creates 'Chilling' Spot for WWF’s Arctic Programme

Taking a year to produce, the emotionally and technically challenging stop-motion commercial uses nothing but ice as a visual metaphor of global warming’s devastation; advert launch coincides with the start of the global COP26 summit.

Commercials Headline News

Blinkink and Whiskas Explore a Cat’s Mind Using Stop-Motion and Puppetry

Studio teams with creative agency AMV BBDO to conceptualize a feline dream in ‘Purr More’ cat food commercial, directed by expert cat whisperer Nina Gantz.

People Headline News

Michael Stein Named New Framestore CTO

The former director, technology studio at Walt Disney Imagineering is a proven leader in the implementation of cutting-edge technology; he'll be tasked with driving the company’s global strategy and R&D across real-time, machine learning and cloud-based technology.

Commercials Headline News

DiMassimo Goldstein Taps Taylor James for Animated Spots

Animation-based campaign for educational subscription service Wondrium, blends various 2D styles to create whimsical spots ‘Bird’ and ‘IWonder,’ showcasing the subscription services’ variety of offerings.

People Headline News

Hornet Adds Director Sarah Beth Morgan

Known for her bold but nuanced work, the Portland-based illustrator employs a narrative-first conceptual storytelling style; her ‘Between the Lines’ animated short, currently in progress, deals with the scarring experience of schoolgirl bullying – check out the trailer.

Parking’s a Bitch Headline News

Lexus Taps Framestore and ‘Eternals’ Kingo for New Lexus Commercial

Kumail Nanjiani gets the keys in the 2-minute ‘Parking Spot’ advert, as the superhero from the upcoming MCU feature faces a real-life problem: safely parking his brand-new car when he heads downtown for work.

People Headline News

Blinkink Signs Directors Andy Biddle and Adeena Grub

The directorial duo joins the agency’s stop-motion team; a collaboration born out of the COVID shutdown in March 2020, the pair has created several amusing animated shorts featuring loveable characters with handcrafted techniques.

Business Headline News

Nexus Studios Signs Encyclopedia Pictura

Leading indie animation studio inks deal with LA-based directorial collective to expand its work in creative branded content; the group's credits include the ‘Wanderlust’ promo for Björk, the animated short ‘Earth Crisis,’ and ‘Fly Robot Fly’ for Ikea.

game trailers Headline News

Puppetworks Blows it Up Good in ‘Destroy All Humans! 2 - Reprobed’ Trailer

The studio collaborates with THQ Nordic on a comically destructive CG animated piece to promote the new game, a parody of Cold War-era alien invasion films; featuring the musical backdrop of Rammstein’s ‘Amerika,’ Crypto wreaks havoc on San Francisco, Tokyo, London, Russia and the Moon.

marketing campaigns Headline News

We Are Royale Creates Epic Pentakill Campaign with Riot Games

By Dan Sarto | Tuesday, September 21, 2021 at 4:10pm

The creative production company designed new art, logos and typography, illustrated assets, and animated videos for both the alternate reality game and virtual, heavy metal concert watched live by hundreds of thousands of fans that launched the band’s new album, ‘III: Lost Chapter.’  

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