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Tagged With: Campaigns

Business Headline News

Final Frontier Announces U.S. Expansion

Award-winning animation production company brings its eclectic roster of international directors, studio execs, creative talent, and production staff to North America, with LA-based executive creative director Claus Cibils at the helm.

3D Billboards Headline News

‘Cyberpunk 2077’ to Drop 3D Immersive Times Square Billboard Takeover

Tomorrow, November 18, the Google, NVIDIA GeForce NOW, and CD PROJEKT RED activation, promoting the cloud gaming power of Chromebook Plus, will share a discoverable Easter egg code clue for ‘Cyberpunk’ fans.

Live Long and Prosper! Headline News

Paramount Teams with Kid Cudi on ‘Star Trek: Boldly Be’ Campaign

New collaboration includes music, interactive gaming, fashion, and an invitation to fans to share their ‘boldest’ moments. 

Real-time Animation Headline News

Impossible Objects Gets Unreal on GM OnStar Campaign

Team uses state-of-the-art virtual production and real-time technology, including Unreal Engine and disguise, to highlight expanded tech capabilities of OnStar’s offerings – without ever having to hit the road; check out ‘From The Lab: Building the OnStar’ to see how.  

Supporting Film and Media Arts Headline News

Chapman’s Dodge College of Film and Media Arts Receives $2.5 million Gift

The anonymous contribution will provide students with the newest industry tools to help better prepare graduates for the continual evolution of technology and content creation.

Commercials Headline News

Watch Miami Design District's ‘Beyond Belief’ Campaign

Innovative animation captures cultural engineer Craig Robin's vision of the MDD as a ‘laboratory for creativity’ with hand-drawn illustrations modeled after iconic neighborhood landmarks; a female avatar takes the viewers on a journey from the district’s past to its future.

Commercials Headline News

Platige Image Shares ‘G.O.A.T. Mall – AXE’ Spot

Featuring popular rapper Lil Baby, the men’s cosmetic company’s latest global campaign goes from real to fantasy with VFX, 2D and 3D animation added in post.

Business Headline News

Harry Butt to Lead Nexus Studios’ New Motion Design Studio

The division will offer 'disruptive design-first campaigns for brands' based on typographic-led motion design, CG product films and bespoke motion brand identities.

Stop-Motion Commercials Headline News

Blinkink Builds Claymation ‘Layla’s Story’

The Royal Foundation for Early Childhood launches ‘Shape Us’ campaign with a 90-second stop-motion film directed by Sam Gainsborough about how kids develop and are shaped by the people and environments surrounding them.

Fighting Food Poverty Headline News

Studio AKA Creates Spot for Climate Healers and World Food Healers Day

Featuring Vega the cow, the studio’s 60-second animated ‘Food Healers’ began with simple drawings, then used Maya and Houdini to create a fun, colorful animated short promoting themes of ‘climate catastrophe’ and ‘food poverty’ without trivializing the issues.

Take the challenge Headline News

Call for Entries: Pixar and AMD’s ‘RenderMan Challenge’

Creators are invited to participate in the latest contest to achieve their cinematic visions – artists get access to ‘The AMD Creator Cloud’ for high-performance project rendering; submissions are being accepted through November 15.

Get Up and Go! Headline News

ROOF Fills it Up with Whimsy for Conoco’s ‘Choose Go’ Campaign

Incorporating elements from stop-motion to classic video games, the studio created 6 3D animated spots featuring unique ‘Goer’ characters who embark on whimsical adventures that start and end after gassing up.

Go Green Headline News

2 Animated Shorts Help Nickelodeon Highlight ‘World Environment Day 2022’

In concert with the United Nations in India, the kids’ entertainment network is leveraging the popularity of ‘Nicktoons’ to reach kids and empower them to work towards a greener tomorrow; the films are part of an initiative that also features social media marketing and other digital activities.

It’s Groovy! Headline News

AFX Creative Channels ‘Austin Powers’ for GM’s ‘EVil is Back for Good’ Campaign

Creative studio teams up with McCann Detroit to produce a comedic, VFX-driven narrative featuring the return of Mike Myers’ Dr. Evil; created for the car maker’s Super Bowl LVI campaign, the spot paid homage to the iconic 1990’s spymaster spoof while dealing with topical issues of climate and reduced emissions.

40 Years of Pixel Pushing Headline News

Alkemy X Spoofs its 'Cutting Edge' 80's Work to Celebrate 40th Anniversary

VFX house creates campaign and 3-minute anthem film that showcases its ‘sales reel’ from 1981 complete with fictional relics from the past.

People Headline News

Ataboy Names Cameron Gray Executive Producer

The long-time studio collaborator brings extensive experience in broadcast production and post-production advertising; will focus on strategic partnerships and expanding the company’s reach across local and new global territories.

Don’t Drive Distracted!; PSAs Headline News

New Animated PSAs Bring Home the Dangers of Distracted Driving

Design studio Brigade produced three spots for the New Mexico Dept of Transportation; crayon-like drawings were used, along with narration by children, to graphically illustrate what can result from dangerous driving - all seen from a child’s point of view.

Business Headline News

Company 3 and Method Merge Atlanta Editorial Teams

Integration will optimize inter-departmental collaboration, enhancing overall service offerings; leading the transition are award-winning editors Eddie Kesler and Matt Barron.

PSAs Headline News

Aardman Launches Mental Health Awareness Campaign

The studio behind ‘Wallace and Gromit’ launches initiative with a series of short, animated films portraying the challenges most commonly faced by young adults, including loneliness, perfectionism, competitiveness, independence, and social media.

Commercials Headline News

JAMM Scores a Touchdown with ‘The Neighborhood’ Spot

DoorDash’s first SuperBowl campaign featured rapper Daveed Diggs and the Sesame Street Muppets; creative studio incorporated elements including a CG train and added a bit of animation magic to make Grover fly.

PSAs Headline News

Nexus Studios and Neeraja Raj Create ‘The Girl Who Built A Rocket’

In looking to the heavens to engage the public in a conversation about the global water crisis, the thought-provoking 2D spot kicks off WaterAid’s new campaign.

Commercials Headline News

You Can Almost Taste It: White Castle’s ‘In These Times’

Creative production studio Ataboy and advertising agency Merkley + Partners create fun, fast-paced, collage-inspired animation to promote the hamburger chain’s comfort food lineup; created during the pandemic, all work was produced remotely.

Digital Aging Headline News

David Beckham Aged Without Scans in ‘Malaria Must Die – So Millions Can Live’ PSA

Digital Domain added decades to the soccer star’s face without producing any geometry using their non-invasive face-swapping technology, Charlatan.

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