As AI tools democratize content development and production, traditional distribution and marketing channels may ironically be more influential than ever.
The reimagined logo includes the iconic Splat; The ‘Portal to Fun’ launch campaign features the Splat as a gateway to new, unexpected experiences.
The VFX and animation studio settles into its new Manhattan Beach digs, offering small shop creative/budgetary advantages with the underlying muscle of extensive European roots; The Mill alumni Aurelien Simon and Gawain Liddiard will head new office.
In addition to his legal responsibilities as director, the newly named VP of Business and Legal Affairs will also oversee licensing for the company and its brands.
New hire will oversee all studio’s short-form projects; brings over 18 years of ad-based VFX and commercial production experience to the role.
Event features 2,000 decision-makers across video, music, games and advertising, startups, innovators, technologists and press.
Masterson rejoins as VP sales, consumer products and international, while promotions up Yan to head of brands, Ferguson to senior international sales manager and Brinder to senior content distribution manager, domestic and digital.
Deb Pierson, credited with the rapid growth of the video-on-demand Kid Genius Cartoon Channel into nearly 50 million U.S. households, has been upped to SVP, global content distribution and marketing & president of Kid Genius Cartoon Channel, while 25-year licensing, merchandising and business development veteran Lloyd Mintz was promoted to SVP, head of worldwide consumer products.
