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Young Artists Pivot into Animation for Universal Music Group’s °1824 Division

By Dan Sarto | Friday, May 14, 2021 at 3:28pm
Young Artists Pivot into Animation for Universal Music Group’s °1824 Division
Young Artists Pivot into Animation for Universal Music Group’s °1824 Division

Moving away from videography during the pandemic, members of the company’s inhouse creative group embraced new digital tools, including After Effects, to produce captivating video content that often provided fans their first visual representation of a new song.

In 2D, 3D, CG, Digital Media, Music Videos, People, Short Films, Technology | ANIMATIONWorld | Geographic Region: All
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Hanging by a Thread on a Windy Day in Team Salut’s ‘Boom Bam’ Lyric Video

By Dan Sarto | Monday, April 12, 2021 at 5:19pm
Hanging by a Thread on a Windy Day in Team Salut’s ‘Boom Bam’ Lyric Video
Hanging by a Thread on a Windy Day in Team Salut’s ‘Boom Bam’ Lyric Video

To capture the song’s beat and energy, artist Lauren Brems drew fast scribbles over video frames of her friends dancing, integrated with subtle word movement, in her 2D animation short for Universal Music Group’s °1824 division.

In 2D, CG, Digital Media, Music Videos, People, Short Films, Technology | ANIMATIONWorld, Headline News | Geographic Region: All
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