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Tagged With: Animated commercials

Christmas Comes Early! Headline News

Lupus Films Creates ‘The World of The Snowman’ Channel 4 Ident

The animated commercial celebrates the 40th-anniversary debut of the original iconic film ‘The Snowman,’ which first aired on the channel in 1982; spot, along with the franchise’s other movies, will air throughout the holiday season.

Get Up and Go! Headline News

ROOF Fills it Up with Whimsy for Conoco’s ‘Choose Go’ Campaign

Incorporating elements from stop-motion to classic video games, the studio created 6 3D animated spots featuring unique ‘Goer’ characters who embark on whimsical adventures that start and end after gassing up.

Commercials Headline News

Watch: Blinkink’s Singing Sour Burstin Crawlers in Trolli’s ‘Gooniverse’ Spot

Renee Zhan creates a gory, gooey, tasty CG spot with realistic stop-motion textures in a terrifying factory setting that doesn’t seem to faze the colorful, happy, edible worms.

PSAs Headline News

LOBO Animates ‘A Hope Story’ for the American Lung Association

The animation studio teamed up with agency Hill Holliday and The Ad Council to create a PSA raising awareness of the importance of cancer screening; the short employs a visual style based on 3D/CG with a 2D-like finish, suggesting a mixed-media hand-painted feel.

And the Winner Is! Headline News

‘Affairs of the Art’ and ‘Ron’s Gone Wrong’ Top Winners at 2022 British Animation Awards

By Dan Sarto | Thursday, March 10, 2022 at 2:50pm

Joanna Quinn and Les Mills’ comedy about a larger-than-life Welsh housewife takes home three awards; Locksmith Animation’s tale of an awkward middle-schooler and his defective robot takes home Best Longform honors.

And the Winner Is! Headline News

Finalists Announced for British Animation Awards 2022

‘Ron’s Gone Wrong,’ ‘Shaun the Sheep: The Flight Before Christmas,’ and ‘Robin Robin’ among the animated shows chosen; winners to be announced at the awards ceremony on March 10.

Commercials Headline News

Nexus Studios Creates Stop-Motion Gift Cards for Airbnb

Four charming vignettes depict real places and experiences available on the platform; featured characters had pre-shoot journeys from pencil sketch through to 3D modelling and printing before coming to life with stop-frame 'replacement animation' technique.

Mmm.. chocolate Headline News

Post Office Studios Tapped for Hershey’s Promo Video

Tempting spot for iconic confectioners ‘Cocoa’ and ‘Cocoa with Almond’ spreads introduces the brands’ new packaging; Cinema 4D with Octane Render used for authentic animation, with the mouthwatering chocolate swirl created through fluid simulations in Houdini.

Commercials Headline News

Nexus Creates ‘Tiptoe & The Flying Machine’ Holiday Tale

Studio and director Conor Finnegan teamed up with BBDO NYC to create Macy’s new holiday campaign starring a little blue reindeer who discovers she can fly; the 60-second stop-motion commercial will air across television and online video during the Macy’s Thanksgiving Day Parade.

Commercials Headline News

DiMassimo Goldstein Taps Taylor James for Animated Spots

Animation-based campaign for educational subscription service Wondrium, blends various 2D styles to create whimsical spots ‘Bird’ and ‘IWonder,’ showcasing the subscription services’ variety of offerings.

People Headline News

Hornet Adds Director Sarah Beth Morgan

Known for her bold but nuanced work, the Portland-based illustrator employs a narrative-first conceptual storytelling style; her ‘Between the Lines’ animated short, currently in progress, deals with the scarring experience of schoolgirl bullying – check out the trailer.

People Headline News

Blinkink Signs Directors Andy Biddle and Adeena Grub

The directorial duo joins the agency’s stop-motion team; a collaboration born out of the COVID shutdown in March 2020, the pair has created several amusing animated shorts featuring loveable characters with handcrafted techniques.

Business Headline News

Nexus Studios Signs Encyclopedia Pictura

Leading indie animation studio inks deal with LA-based directorial collective to expand its work in creative branded content; the group's credits include the ‘Wanderlust’ promo for Björk, the animated short ‘Earth Crisis,’ and ‘Fly Robot Fly’ for Ikea.

PSAs Headline News

Animism Studios Creates Mental Health PSA During COVID-19 Shut-Down

In a move to keep their artists busy… and employed, the Vancouver-based studio produced ‘Be There for Them,’ a PSA for the Boys and Girls Club – Canada that addresses mental health and loneliness.

Commercials Headline News

You Can Almost Taste It: White Castle’s ‘In These Times’

Creative production studio Ataboy and advertising agency Merkley + Partners create fun, fast-paced, collage-inspired animation to promote the hamburger chain’s comfort food lineup; created during the pandemic, all work was produced remotely.

Commercials Headline News

Johannes Leonardo Animates History of Motion for VW ID.4 Electric SUV

By Dan Sarto | Monday, January 11, 2021 at 1:14pm

Agency spot, ‘The Wheel,’ for the upcoming Volkswagen vehicle launch was produced in a single shot and uses real Zoetropes to beautifully illustrate progressive stages of transportation.

Home for the Holidays! Headline News

Toyotathon’s CG ‘The Journey’ Spot Delivers a Holiday Message

Conill and LOBO collaborate on animated commercial aimed at a cross-cultural audience; short promotes a unified message of family, love, and togetherness featuring a Toyota RAV4 on a road trip with a boy and his dad.

Technology ANIMATIONWorld

4 Heart Pumping Nike Spots Created in Just 1 Month with Unity Real-Time Tools

By Dan Sarto | Tuesday, August 25, 2020 at 4:57pm

Zachary Dixon and IV Studio produced four video game-style versions of top athletes using game engine technology, delivering the first in just two weeks.

Awards Headline News

‘The Addams Family,’ ‘His Dark Materials’ Top AEAF 2020 Awards

Projects from Cinesite, MPC, and Framestore are among animation and VFX studios to receive multiple honors at the annual Australian celebration of visual effects, animation, games, and immersive technology.

Festivals Headline News

BIAF 2020 Reveals Official Trailer by by ‘Marona’s Fantastic Tale’ Director Anca Damian

By Dan Sarto | Thursday, July 16, 2020 at 5:57pm

The festival’s 2019 Grand Prize winner creates the festival’s signature film for upcoming 2020 edition, taking place October 23-27, 2020 in Bucheon, South Korea.

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