Various news reports say that Microsoft Corp. plans to pay $200-400 million for Massive Inc., a privately held company that places ads in videogames.
The deal to buy the two-year-old startup demonstrates the increasing importance of advertising in nontraditional media, according to a Wall Street Journal report.
Microsoft and Massive spokeswomen have declined comment.
During the keynote address delivered at the 2nd annual Advertising in Games conference in New York, Massive Inc. ceo Mitch Davis predicted that ad spending on in-game advertising will reach between a $1.6 and $1.8 billion in the U.S. by 2010, accounting for roughly 3% of total media spending, reports MEDIAWEEK. In comparison to previous estimates, Davis' claim is far larger than forecasts issued by both JupiterResearch and The Yankee Group last year.
The second annual Advertising in Games Forum brings together advertising agencies, leading brands, game companies and technology companies to explore the opportunities and pitfalls of advertising in videogames. Forum attendees walk away with valuable insights they can put to use immediately to effectively integrate in-game advertising into their campaign strategies.
The Web Marketing Association announces the launch of its fourth annual Internet Advertising Competition (IAC) Awards. The IAC Awards is the first and only industry-based advertising award competition dedicated exclusively to online advertising. The competition website is located at www.iacaward.org and the deadline for entry is Jan. 31, 2006.
2005 Best of Show Awards were awarded in each of the online medium categories. Last year's winners include: EVB, Inc., TMX Communications, she communications (Hong Kong), Power Design, Organic, Inc., i33 Communications, and Agency.com.
Impact! Mobile addresses the issues of the growing field of mobile marketing and advertising. This sector is the newest method of one on one marketing and advertising for one-on-one entertainment companies and brands. The event gather leading experts to show attendees how to deliver their message to consumers using mobile marketing with a focus on Hollywood and home entertainment industry. Learn how to develop and implement marketing campaigns using mobile applications such as SMS messages, graphics, games, contests, chat rooms, screen savers and more.
The Game Initiative announced the European Advertising In Games Forum, an event taking place at the Imperial College, Charing Cross. This event follows highly successful events in New York and San Francisco. The agenda brings together all sides of the rapidly growing advertising in games market
2005 Internet Advertising Competition (IAC) AwardsWorld Wide WebMarch 2006 Deadline: January 31, 2006
The Web Marketing Association announces the launch of its fourth annual Internet Advertising Competition (IAC) Awards. The IAC Awards is the first and only industry-based advertising award competition dedicated exclusively to online advertising. The competition website is located at www.iacaward.org and the deadline for entry is Jan. 31, 2006.
Karen Raugust looks at how digital video recorders challenge the traditional TV spot, animated and live action, but also create new advertising opportunities.
The Advertising In Games West brings together advertising agencies, leading brands, game companies and technology companies for the first time. The forum identifies and examines the opportunities and pitfalls in the use of advertising in videogames and provides a unique assessment of the driving forces that are shaping this market.
The Game Initiative will host the Advertising in Games Forum in New York City at the Metropolitan Pavilion. Advertising in Games Forum is the first event of its kind focused solely on understanding the factors surrounding the important and rapidly emerging market for placing advertising in videogames.
Nicholas Longano, previously of Vivendi Universal Games, has been named chief marketing officer of Massive Inc., the creator of the world's first video game advertising network. As cmo, Longano will be responsible for continuing to expand Massive's dominant leadership position in the in-game advertising market by building the largest network of publishers and titles into a recognized and legitimized media solution for advertisers.
TBWA network agencies created the biggest impact at the 42nd Sharks Advertising Festival in Galway. Dublin Agency Cawley Nea TBWA won the Irish Grand Prix and a host of other Awards for its Today FM campaign. Its sister agency TBWA London won the Cinema Grand Prix, 3 Craft and two Gold Sharks for the Playstation 2 Mountain ad. The Festival Grand Prix was won by BBHs Getting Dressed commercial for Lynx.
In celebration of Advertising Week, the National Television Academy has created the first Advertising Awards for Excellence to honor outstanding achievement in advertising. The award will be presented to organizations and individuals to reward the remarkable innovation that goes into the advertising industry. The event will take place at the Museum of Natural History. All entries must have aired or been presented between Jan. 1, 2003, and Dec. 31, 2003. For more information, visit www.emmyonline.com.
The Advertising Festival is the world's only global Business 2 Business advertising event that concentrates on the use of an advert whether its television, radio, print or outdoor. The event covers the business of advertising; funding, location, who sees it and all aspects of the business of advertising. For more information, e-mail lisagale@theadvertisingfestival.com or visit www.theadvertisingfestival.com.
Go Fish Pictures, a subsidiary of DreamWorks Pictures, has selected Anime Network as the platform for its fall television advertising campaign for the highly-anticipated animated film GHOST IN THE SHELL 2: INNOCENCE. The studio's ad commitment encompasses Anime Network's 24-hour cable channel as well as the network's video-on-demand (VOD) service and will include the airing of the full 75-second trailer for the film.
Mindy Brown has been joined Sony Pictures Television International (SPTI) as exec director, global advertising sales, International Networks.
"Mindy has years of experience building revenue for fast growing media companies," said Jamie Weissenborn, vp, global advertising sales, International Networks, SPTI, to whom Brown reports. "She has a reputation for creating unique advertising solutions for her clients. Our global sales efforts will surely benefit from Mindy's valuable portfolio of business skills."
Design and advertising professionals are invited to submit work to the most prestigious juried competitions for graphic design and advertising: Communication Arts magazine's 45th Design and Advertising Annuals. If selected, your award-winning pieces will be reproduced in Communication Arts magazine, either the November Design Annual or December Advertising Annual. Over 74,000 copies of each Annual will be in circulation worldwide, providing outstanding exposure to both potential clients and colleagues.
Deadline: June 4, 2004
Guidelines and FAQs can be found at:
AWN is looking for an inside advertising salesperson, to work in our office in Hollywood.
Advertising Awards for ExcellenceNew York, New York, USASeptember 22, 2004Deadline: May 25, 2004
Eric Oldrin explores the opportunities offered by episodic advertising on the Internet.
Irving Plonskier joins Sony Pictures Television International (SPTI) as exec director, advertising sales, Latin America to direct SPTI's pan-regional advertising sales business.
Steve Siskind replaces Tom Campanella as evp, worldwide marketing and advertising, of the marketing division of the Motion Picture Group, Paramount Pictures, according to Rob Friedman, coo, Paramount Pictures and vice chairman, Motion Picture Group.
Campanella, who after a career of more than 40 years at Paramount, will change his status to a senior advisor for the company.
An episode of the fantasy series DINOTOPIA has won a Bronze World Medal in the 'Action/Adventure' category at the International Film & Video Awards, part of the New York festivals. The awards were presented on January 30, 2004 along with the Television Programming and Promotions Awards. Framestore CFC created the digital VFX for the episode.
A list of winners in every category can be found at: http://www.newyorkfestivals.com/main.taf?p=3,1
Interactive ad vet Francesca Cohn joined Ascent Media Creative Services Group in the newly-created post of director of strategic development, where will work to identify and develop new and innovative ways for advertising agencies and leading advertisers to make use of the creative and technical services offered by Ascent Media Creative Services companies, particularly Company 3, R!OT and POP Sound.
THE WORLDS LARGEST ADVERTISING MARKETBringing Together The Business Of Advertising & introducing The Advertising Festival Awards (TAF)
