Foothill Launches Whac-A-Mole's First Foray into TV
Foothill Ent. signed an agreement with Bob's Space Racers to develop multi-platform television programming based on WHAC-A-MOLE, the $1.5 billion amusement park brand.
The deal signifies a "first" for Bob's Space Racers, whose goal is to extend WHAC-A-MOLE beyond the traditional gaming component into entertainment, bringing the "mole" to life through the television medium, and thereby engage a whole new consumer demographic. WHAC-A-MOLE made its debut in 1976 in the amusement and carnival world and is the #1 arcade game across the globe.