Click 3x Creates Visuals For New Dos Equis Campaign
Click 3x provided visual effects design and production services for a new national campaign for Dos Equis beer. Ad agency McCann-Erickson conceived the three 30-second spots where the product's familiar double "X" logo manifests itself in some rather unexpected places. "Ceiling Fan" opens on a young couple as they hustle into their beachfront cottage and flop on the bed. Soon the ceiling fan prompts the woman to run to the kitchen for beer. "Cocktail Dresses" has two guys hanging out at an event at an art museum.