Sway Goes Flying For California Utilities
Sway digital studio has completed work on "Flying," an energy conservation spot for California Utilities via Grey Worldwide. The 30-second spot, directed by Sway partners Michael Adamo and Mark Glaser, features colorful computer generated clothing flying through a scenic black and white, Ansel Adams-inspired, California landscape. Conceptualized by Grey senior art director Art Weeks, "Flying" was designed to promote a new series of high-efficiency washers. The spot opens with what appears to be a flock of birds flying over a California river valley.