Singapore Proposes to Finland in Mentos Ad
Following the success of last year's “Mentos National Night” celebration of Singapore's National Day, the mint-maker has now come up with a new “National Day Proposal” short film centered around an unusual proposal: Singapore asks Finland to marry it in order to solve the country's overcrowding issue.
Created by advertising agency BBH Asia Pacific, the four-minute-long music video uses type and colorful animation to illustrate an unlikely solution to overcoming the lack of land available to accommodate Singapore's growing population: marrying Finland.
Check out the short film, along with last year's “National Night Mentos,” which won a Bronze Cannes Lions this year, below:
Source: BBH Asia Pacific