Nelvana Goes Public With $40M Deal
Nelvana Limited has announced a deal with Public Broadcasting Service (PBS)
to produce the network's first Saturday morning children's cartoon block.
The deal is worth approximately US$40 million. Nelvana will produce six
book-based children's series for the U.S. public network's Fall 2000
season. The multi-year deal will also include the commission of a minimum
of two of the six series for weekly runs featured in PBS KIDS. Licensing
rights for at least four of the six character brands will be mainly handled