TDK And Activision Bet On Shrek
TDK Mediactive, Inc. and Activision, Inc. have announced a strategic agreement to co-develop and co-publish video games. The companies have agreed that their initial collaboration will be based on TDK Mediactive's existing license to the sequel to DreamWorks Pictures' feature film SHREK. The first SHREK title to be released under this agreement is expected to launch on multiple platforms simultaneously with the theatrical debut of the SHREK sequel (currently scheduled for summer 2004).