Charlex Unleashes Power For Sunny Delight
For Saatchi & Saatchis "Unleash the Power of the Sun" campaign for Sunny Delight, Charlex produced two 15-second spots integrating 3D animation with filmed action by director Michael Schrom. The fast-moving 15-second spots, called "Choker" and "Escape Artist," get right to the point, showing a chained beverage breaking loose from its bonds, and a straight-jacketed bottle escaping from its constraints. The spots, aimed at a "tween" audience, began airing nationally on December 3.